Email marketing is an imperative part of any form of Internet marketing because it allows you to keep in touch with your leads. You can send them freebies to keep them interested such as free reports, give them information that will help them or even send your leads discounts on your products or services. What you do with your email marketing campaign is entirely up to you.

If you have tried email marketing, but have not been as successful as you'd like, there are a wide variety of email marketing tips that you can follow. Here are 8 tips that can potentially increase your sales:

1. It is always important to develop relationships with your leads, so that you can establish your credibility and build trust. This could be done by highlighting how you have helped past clients and so on.

2. When you set out and begin your email marketing campaign, you should always give your subscribers the choice – a choice to make a decision whether or not they want to receive your emails. You can not just find methods to collect email addresses from people … people who do not want to be contacted. You also want to supply a confirmation of all subscriptions.
3. With every single email that you send out to your leads you want to always provide them with the choice to "un-subscribe" from your email list. Your leads will want to feel as though they can opt-out at any moment.

4. Always personalize your emails. It is a known fact that people will be more likely to respond to your emails if they feel as though it is directed towards them.

5. Always ensure that the subject of your emails is honest AND relevant.

6. Another great technique is to include coupons with your emails, so that your leads can use them to get a discount on a particular product or service. Post why? Well, everyone likes freebies or discounts and it will keep those leads coming back over and over again.

7. Always include your contact information in your more...
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