The history of news media in Nigeria goes as far back as the 1840s when European missionaries established community newspapers to propagate Christianity. This initiative later gave rise to the establishment of newspaper in Nigeria outfits by the likes of Dr. Nnamdi Azikiwe in 1937. Titled West African Pilot, Zik’s paper pioneered a general protest against the British colonial rule and resulted to the eventual attainment of independence in 1960. This powerful influence manifested by the paper led to the establishment of many newspapers, especially in the 1960s.

Newspapers and Mass Communication

Newspaper is a fraction of one of the means of mass communication – the print media of the press. Printed media usually distributed weekly or daily in the form of a folded book of papers. The publication is typically sectioned off based on subject and content. The most important or interesting news will be displayed on the front page of the publication. Newspapers may also include advertisements, opinions, entertainment and other general interest news. Some of the most popular newspapers are the Wall Street Journal, the Washington Post, and the New York Times.

Newspapers Publication Time

Newspaper is a scheduled publication containing news of current events, informative articles, diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a day. The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations.

General-interest newspapers typically publish stories on local and national political events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an editorial page containing editorials written by an editor and columns that express the personal opinions of writers. The newspaper is typically funded by paid subscriptions and advertising.

A wide variety of material has been published in newspapers, including editorial opinions, criticism, persuasion and op-eds; obituaries; entertainment features such as crosswords, sudoku and horoscopes; weather news and forecasts; advice, food and other columns; reviews of radio, movies, television, plays and restaurants; classified ads; display ads, radio and television listings, inserts from local merchants, editorial cartoons, gag cartoons and comic strips.

The History of Newspaper in Nigeria

However, the history of print media, press or newspaper in Nigeria cannot be traced without deep reference to its major root which has an often-dramatic chapter of the human experience going back some five centuries. In Renaissance Europe handwritten newsletters circulated privately among merchants, passing along information about everything from wars and economic conditions to social customs and "human interest" features. The first printed forerunners of the newspaper appeared in Germany in the late 1400's in the form of news pamphlets or broadsides, often highly sensationalized in content. Some of the most famous of these report the atrocities against Germans in Transylvania perpetrated by a sadistic veovod named Vlad Tsepes Drakul, who became the Count Dracula of later folklore.

In the English-speaking world, the earliest predecessors of the newspaper were corantos, small news pamphlets produced only when some event worthy of notice occurred. The first successively published title was The Weekly Newes of 1622. It was followed in the 1640's and 1650's by a plethora of different titles in the similar newsbook format. The first true newspaper in English was the London Gazette of 1666. For a generation it was the only officially sanctioned newspaper, though many periodical titles were in print by the century's end.

The Beginning of Newspaper in America

In America, the first newspaper appeared in Boston in 1690, entitled Public Occurrences. Published without authority, it was immediately suppressed, its publisher arrested, and all copies were destroyed. Indeed, it remained forgotten until 1845 when the only known surviving example was discovered in the British Library. The first successful newspaper was the Boston News-Letter, begun by postmaster John Campbell in 1704. Although it was heavily subsidized by the colonial government the experiment was a near-failure, with very limited circulation. Two more papers made their appearance in the 1720's, in Philadelphia and New York, and the Fourth Estate slowly became established on the new continent. By the eve of the Revolutionary War, some two dozen papers were issued at all the colonies, although Massachusetts, New York, and Pennsylvania would remain the centers of American printing for many years. Articles in colonial papers, brilliantly conceived by revolutionary propagandists, were a major force that influenced public opinion in America from reconciliation with England to full political independence.

At war's end in 1783 there were forty-three newspapers in print. The press played a vital role in the affairs of the new nation; many more newspapers were started, representing all shades of political opinion. The no holds barred style of early journalism, much of it libelous by modern standards, reflected the rough and tumble political life of the republic as rival factions jostled for power. The ratification of the Bill of Rights in 1791 at last guaranteed of freedom of the press, and America's newspapers began to take on a central role in national affairs. Growth continued in every state. By 1814 there were 346 newspapers. In the Jacksonian populist 1830's, advances in printing and papermaking technology led to an explosion of newspaper growth, the emergence of the "Penny Press"; it was now possible to produce a newspaper that could be sold for just a cent a copy. Previously, newspapers were the province of the wealthy, literate minority. The price of a year's subscription, usually over a full week's pay for a laborer, had to be paid in full and "invariably in advance." This sudden availability of cheap, interesting reading material was a significant stimulus to the achievement of the nearly universal literacy now taken for granted in America.

The American Newspaper Vending Machine

A common measure of a newspaper's health is market penetration, expressed as a percentage of households that receive a copy of the newspaper against the total number of households in the paper's market area. In the 1920s, on a national basis in the U.S., daily newspapers achieved market penetration of 123 percent (meaning the average U.S. household received 1.23 newspapers). As other media began to compete with newspapers, and as printing became easier and less expensive giving rise to a greater diversity of publications, market penetration began to decline. It wasn’t until the early 1970s, however, that market penetration dipped below 100 percent. By 2000, it was 53 percent. The portion of the newspaper that is not advertising is called editorial content, editorial matter, or simply editorial, although the last term is also used to refer specifically to those articles in which the newspaper and its guest writers express their opinions. (This distinction, however, developed over time – early publishers like Girardin (France) and Zang (Austria) did not always distinguish paid items from editorial content.)

Newspapers Business Model

The business model of having advertising subsidize the cost of printing and distributing newspapers (and, it is always hoped, the making of a profit) rather than having subscribers cover the full cost was first done, it seems, in 1833 by The Sun, a daily paper that was published in New York City. Rather than charging 6 cents per copy, the price of a typical New York daily at the time, they charged 1 cent, and depended on advertising to make up the difference.

Newspapers in countries with easy access to the web have been hurt by the decline of many traditional advertisers. Department stores and supermarkets could be relied upon in the past to buy pages of newspaper advertisements, but due to industry consolidation are much less likely to do so now. Additionally, newspapers are seeing traditional advertisers shift to new media platforms. The classified category is shifting to sites including Craigslist, employment websites, and auto sites. National advertisers are shifting to many types of digital content including websites, rich media platforms, and mobile.

In recent years, the advertorial emerged. Advertorials are most commonly recognized as an opposite-editorial which third-parties pay a fee to have included in the paper. Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs. The tone is usually closer to that of a press release than of an objective news story

Newspapers and the industrial revolution

The industrial revolution, as it transformed all aspects of American life and society, dramatically affected newspapers. Both the numbers of papers and their paid circulations continued to rise. The 1850 census catalogued 2,526 titles. In the 1850's powerful, giant presses appeared, able to print ten thousand complete papers per hour. At this time the first "pictorial" weekly newspapers emerged; they featured for the first time extensive illustrations of events in the news, as woodcut engravings made from correspondents' sketches or taken from that new invention, the photograph. During the Civil War the unprecedented demand for timely, accurate news reporting transformed American journalism into a dynamic, hardhitting force in the national life. Reporters, called "specials," became the darlings of the public and the idols of youngsters everywhere. Many accounts of battles turned in by these intrepid adventurers stand today as the definitive histories of their subjects.

Newspaper growth continued unabated in the postwar years. An astounding 11,314 different papers were recorded in the 1880 census. By the 1890's the first circulation figures of a million copies per issue were recorded (ironically, these newspapers are now quite rare due to the atrocious quality of cheap paper then in use, and to great losses in World War II era paper drives) At this period appeared the features of the modern newspaper, bold "banner" headlines, extensive use of illustrations, "funny pages," plus expanded coverage of organized sporting events. The rise of "yellow journalism" also marks this era. Hearst could truthfully boast that his newspapers manufactured the public clamor for war on Spain in 1898. This is also the age of media consolidation, as many independent newspapers were swallowed up into powerful "chains"; with regrettable consequences for a once fearless and incorruptible press, many were reduced to vehicles for the distribution of the particular views of their owners, and so remained, without competing papers to challenge their viewpoints. By the 1910's, all the essential features of the recognizably modern newspaper had emerged. In our time, radio and television have gradually supplanted newspapers as the nation's primary information sources, so it may be difficult initially to appreciate the role that newspapers have played in our history.


Source: https://nigerianewspapers.com.ng/category/news/