Enhancing the user experience should be the main objective while developing any of the websites. In this context, PrestaShop stands as one of the best e-commerce solutions for small and medium businesses today. The main advantage of opting for PrestaShop development is that the website could be tweaked as per the requirements of the business and thus excels in delivering the results in accordance with the customers' expectation.


Source: http://www.selfgrowth.com/articles/create-a-user-centric-web-design-for-your-prestashop-store