Return on Investment (ROI) is one of the key metrics to measure the success of an e-commerce business. When a seller decides to sell online, he has to adopt an out-of-the-box marketing plan. A typical online marketing plan brings together a unique blend of digital marketing strategies such as SEO, social media, and content marketing. Since a great variety is needed in terms of creating this optimal mix, it becomes imperative to look for a plaform that is compatible with them all.

Source: [http://drupalindia.co.in/blog/drupal-enhancing-roi-online-business]