IN the past, many Nigerian artistes’ primary aim was to get to their local fans and promote the rich musical heritage of the country. Lagos was the dreamland for most musicians to be accepted. It was like a battleground for musicians and their live bands, flexing muscles through their socially conscious music. But today, the social media have made it easier for African artistes to showcase their talents to the world.

The internet has transformed Nigerian entertainment industry, giving Afrobeat more opportunity to find global audiences as artistes begin to make income from streaming. And many Nigerian artistes have started thinking beyond the Nigerian and African markets and securing international collaborations.

Even the self-acclaimed local (Ibile) rappers or home-grown musicians are now embracing the internet as a creative and enhancing workspace where they can interconnect and promote their music to widest audience. This makes African artistes gain more http://www.naijahips.com/2017/05/how-streaming-has-widened-african-music.html?m=1