The one thing that people were obsessing over in Snapchat that kept people coming back was the Facial Filters - but now Instagram has finally cracked that code.
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There should be a law against this copycat behavior! But in the absence of one, Instagram (Facebook/Mark Zuckerberg) is clearly going to win this war with the introduction of Filters!
Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos.
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And words on the street have it that the filters seem to be more advanced than Snapchats’ face filters! Not only that, they have also introduced “Rewind,” a camera mode that will reverse any action — yeah, just like you have on Snapchat.
source: Asifa Wale's Blog

Hmmm...Mark Z. Not relenting!

STC sha

Chaiii.

Augmented Reality is coming to our cameras. I feel sorry for Snapchat