Mobile technology has been driving the travel industry and changed the way the agencies are operating for some time now. In the year 2015-2016 this industry is expected to be influenced and directed to a large extent by the ways mobile apps and technology evolves further. With the advent of 3G mobile internet almost 0.7 billion people are accessing internet currently across the globe. People are leaving desktops and making fast travel reservations over androids and tablets. 300 million mobile bookings were recorded in a report alone in United States. Latin American nations, Asian and European countries have shown similar trends too in regards to mobile bookings. People sit back in their couches, browse and do the bookings over mobile rather than using laptops and desktops, which are being accessed still for mainly hotel bookings.

Searching and booking through mobile: As people keep switching their phones in order to enjoy and reap the benefits of fast technology, their modes of browsing and selecting gets changed rapidly. Easy methods of online booking engine for hotels , tour packages and even airlines have facilitated customers to take better and quick decisions. In the year 2012 travel industry related bookings comprised of 7%, in 2013, it took a big leap to 20% and in 2014 the figure was occupying a chunk of 40% of total bookings. This year 2015 can now see a massive rise. No one can predict the time when the technology may reach its saturation point but most players in the travel industry are trying to design and utilize mobile technology to reach out to as many varieties of customers as possible. 63% of the executives engaged in airline industry feel that customers' engagement improvement has been achieved mainly due to mobile technology. Due to mobile technology touch point engagement of consumers with individuals or organization have increased. For additional information a consumer can contact both via online or offline mode. This has led to the creation of dynamic customer profiles and typesets by the travel companies. This in turn can be used by the travel agencies to develop personalized messages and services and market the same to customers at a later date.

Sharing with a tinge of local flavor is the order of the day: At best price and without compromising home like comfort, travelers are now flocking to options of local home stays and people based home sharing. Airbnb is right now one of the biggest players in the arena of home stays. With location based technologies mobile apps are giving the option to people from where they can not only choose their sharing on the basis of "where" and "what price" but also with "whom". A trend has been developed with evolution of mobile technology where travelers recognize the essence of sharing and experiencing moments. Through "Shareyourmeal", "Peer-to-Peer" or "Cookening" locals are getting an opportunity to showcase and give a taste of local flavor to travelers all across the globe. In order to experience lifetime moments, one need not own it.

Notifications and seamless transition: From airport to the time of boarding flight, lobby of hotel to hopping on tricycles, cabs or boats, people will depend and expect receiving notifications in order to remain alert at every stage of their travel. In San Francisco airport, travelers can receive location specific alerts which have been enabled by nearby Bluetooth sensors of low frequency..

Modes of payment: the conventional net transfer, credit cards and debit cards will be soon challenged as methods like Apple Pay, Masterpass, Google Wallet and Paypal will dominate the travel industry. It is headache to carry credit cards as proof in hotels for making transactions earlier with the same card. Commission or payment fees of credit card add to the woes of travelers. With evolution of mobile technology it will be easy to track the payments time to time, which is extremely essential during business planning and business tours.

Lot has developed to make tourism and travel a cakewalk with the help of technology, and there still remain vast areas of opportunities to improve and innovate further to bring down the whole world at the fingertips of travelers.


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