Advertising is a great tool that when it is rightly deployed can help businesses to easily reach more customers and grow sales within a short period of time. According to Steuart Britt “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. For a business to continue existing, it needs steady patronage which should also result in optimum revenue.

There are several means of advertising a firm can use to create awareness for its product/service and attract customers. Depending on what suites a business, adverts can be done in prints, handbills, commercials, billboards and even branding of cars but the internet has provided a larger platform where businesses can access customers that are thousand miles away.

An advert that can communicate and convince a potential customer at first contact is always the best to deploy when a company is introducing a new product/service or when it sets high sales target. Advertising can assist modern businesses in the following ways:

Winning New Customers

An advert that educates potential customers in a convincing manner will easily win new ones as those with similar need will be prompted to try out the proposed value.

Awareness

When a company advertises, it is creating an awareness which may cover a wider range of population. Severally awareness creation has helped businesses to win customers and also earn referrals. A good example is when one experiences aches; there is always a brand of popular analgesic that people around will always prescribe to be taken.

Customer Retention

When your existing customers who are satisfied with your product/service are reminded continuously of your presence, it improves the level of confidence they have on the brand and thus improving customers’ loyalty.

Competitiveness

When a company’s advert totally convinces the potential customers that its product/service is of better quality than its substitutes. It helps the company to compete favourably.

source; http://tushmagazine.com.ng/importance-advertising-modern-businesses/

lalasticala, mynd44, dominique

All this won't be necessary if you have a very good native doctor.



No advert, no nothing, yet customers will be chasing you like hot akara.

Garri no get advert; e sell pass indomie, who advert epp?

Ok. Tanku

Interesting piece.
Many atimes, I wonder why small business owners in Nigeria do less on marketing.
Anyway, outshine your competitors with strategic marketing via bulk sms.
Check my signature on what to do.

marketing.

Media houses can't go out of business...

Bar dey that level wella

Does anyone know how to go about this instagram sponsored ad?

I want a DIY approach pls. Thank you

Yea nice points...

Check Facebook FAQ, It is stated there

helphelp:
Media houses can't go out of business...

Bar dey that level wella

Does anyone know how to go about this instagram sponsored ad?

I want a DIY approach pls. Thank you

thanks

justi4jesu:
Yea nice points...

Small businesses have limited budget, although that isn't an excuse. The business clime here in Nigeria doesn't guarantee sales in direct proportion with advertising

angelbulksms:
Interesting piece.
Many atimes, I wonder why small business owners in Nigeria do less on marketing.
Anyway, outshine your competitors with strategic marketing via bulk sms.
Check my signature on what to do.

mmb:
This space is for sale.

How much

okay lovely ... A reminder as well.

Nice writeup, quite informative.

Pastor Behind! please work on your template it ain't responsive at all.. Nice write up tho
Baba, I write *Behind* o. I don't know what *Behind* is doing there. All theses Nairaland mods that love *Behind* sef!

Sorted now, do check again. Thanks

CocoBee:
Pastor Behind! please work on your template it ain't responsive at all.. Nice write up tho

Primark uk does not advertise, St Louis sugar too same. Yet are thriving

helphelp:
Media houses can't go out of business...

Bar dey that level wella

Does anyone know how to go about this instagram sponsored ad?

I want a DIY approach pls. Thank you

Lol...that's my area of specialisation...DM Me

helphelp:
Media houses can't go out of business...

Bar dey that level wella

Does anyone know how to go about this instagram sponsored ad?

I want a DIY approach pls. Thank you

You think?

I'm having a Media house and pee advert we do.reaxh out to over 100k Nigerians

But the prices this people do offer are ridiculous

How can you guys be comparing garri and foodstuff to advertising...sickness is bad..

ednut1:
Primark uk does not advertise, St Louis sugar too same. Yet are thriving

So are you suggesting that advertising is not necessary?

mrsage:


So are you suggesting that advertising is not necessary?

at a point its not necessary. Coca cola wastes billions yearly advertising. When their competition Pepsi cant match their taste/quality

The effect of advertising cannot be over emphasised, every business needs to take advantages of cheap advertising mediums , first get a website visit www.leksmediaconcept.com

nice one op.
I concur

another post have spent up to 1hr and not reach second page


What is going on nairaland

magazineguy:
Small businesses have limited budget, although that isn't an excuse. The business clime here in Nigeria doesn't guarantee sales in direct proportion with advertising

You're right just that no matter the recession in the country, man must wack.
What food is to the body is exactly what marketing is to businesses.
Strategic marketing though.

magazineguy:
Check Facebook FAQ, It is stated there

Thank you o jare