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Introduction
61% of users would quickly move on to another site if they didn’t find what they were looking for right away.

Today, information is at our fingertips and we can access it from anywhere on any device. Just a few taps pulls up millions of websites all competing for our attention. For publishers, engaging with your audience has never been more important or more challenging.


So how do you engage with users in these moments that matter and get them to come back for more? Unfortunately, the answer isn’t a clever hack. However, by producing unique content and delighting users with a great experience, you’ll be on your way to engaging with your audience like never before. Jim Stengel, former Global Marketing Officer at Procter & Gamble framed it as, “What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.”

High-quality content is crucial for building a relationship with your audience and driving positive interactions. In this guide, we’ll cover a variety of actions you can take now to drive audience engagement with your content. We’ll discuss:

-How to help your audience become familiar with your brand

-Best practices to design delightful user journeys

-How to develop content that resonates with your audience

-Ways to make your content easy to consume

-Why you should share the love with other sites by referring to good sources


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