Email also known as electronic mail is the modern method of communication. Due to the fact that many people own email addresses and internet is available in almost every country has made email marketing the most reliable and trusted form of marketing worldwide.
Individuals and Businesses have now realized the advantages of email marketing as compare to other forms of marketing. Some of the advantages of email marketing are

1. Spend
The main advantage of email marketing is speed. Your mail reaches your recipients in seconds. So no matter where your recipients are on the globe they will be able to receive your mail in seconds. This is what has made email marketing to be very popular.

2. Reach
The second advantage of email marketing is reach. Your mail gets delivered to any location worldwide in seconds. So incase you have your customers in Africa, USA, Japan and you are located in China they will all receive your mail in seconds. Email marketing has no boundaries.

3. Inexpensive
Email marketing is the cheapest form of marketing when compared to other forms of marketing. With as little as $2 per Month you can send your mail to 1000 recipients at once. That means you spend less to reach more customers. This low cost has made many businesses and individuals resorting to this form of marketing.

4. Effective
Email marketing is an effective form of marketing. What actually makes it to be effective is due to the fact that your mail or message gets delivered to your recipients. When you send a mail your recipients must receive that mail except maybe their antivirus is blocking the mail.

5. Personalized Marketing
Email marketing is personalized marketing. Personalized marketing means that you can send emails based on topics. For example you can segment your list based on different topics. You list can comprise of people interested in Phones, Computers, Vehicles and more. You will then be drafting and sending your mails to people interested on a particular topic.
From the above mentioned factors we can clearly see why email marketing now is more advantageous as compared to other means of communication.

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