Mr Folorunsho Coker, the Director-General of the Nigerian Tourism Development Corporation (NTDC) has called on the media to be positive in their reportage of the tourism sector.


Coker made the call in an interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja.

“Let us partner in the redefinition of the country’s tourism sector, in a positive way.

“The media is the voice and eyes of Nigeria and whatever it says about the country will be the way others will see it.


“It is high time the press start to report positive things about our tourism sites and opportunities,’’ Coker said.

According to the NTDC boss, before now, advertisements were through television and radios but now the social media has taken over.

He noted that, face book alone has over two billion subscribers adding that if a picture is posted; about two billion people would see it.

Coker maintained that looking at it through the spectrum of tourism; it shows that tourism cannot do without the new media.

“Media is the oxygen that tourism breeds and it is the media that can grow the industry in positive ways.’’

He said that in as much as the repositioning and promotion of the tourism lies with the NTDC, there was the need for effective collaboration with the media towards achieving optimum goals.


Coker therefore called for wider partnership in creating the right impression about the country and patronage of home-made products.

The D-G said it was time to strengthen the foundation of domestic tourism to encourage inflow of tourists from other countries to boost the revenue of government.

He said, “NTDC would start effective collaboration with stakeholders in the tourism industry such as the hotels, media, airlines and others in terms of corporate government and regulations.’’

“We are optimistic that the collaboration would drive domestic consumption of home-made products, create new channels of tourism market, employment among other advantages.
more details at http://www.akelicious.com/2017/07/ntdc-boss-tasks-media-on-positive.html