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9mobile - What Is The Motivation Behind This Name Choice? - Business - Nairaland

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9mobile - What Is The Motivation Behind This Name Choice? by elsinkee(m): 4:33pm On Jul 13, 2017
It's was announced recently that Etisalat would move out of Nigeria in three weeks. This move meant that the brand name would be taken along as well.
It was obvious that the local company would not shut down and like Airtel in the past would change its name.

The question now is: Why the name 9Mobile Telecom? Did the new owners led by Access Bank agree on this because it is somewhat related to the word '9ja' or are the owners 9 in number? Is it a temporary name given to a dying company that would cease to exist soon?

Personally, I see nothing innovative and commanding about the new name.
Re: 9mobile - What Is The Motivation Behind This Name Choice? by luiscarter(m): 4:35pm On Jul 13, 2017
Because the people that bought it came from cloud 9 grin
Re: 9mobile - What Is The Motivation Behind This Name Choice? by KnightK(m): 4:44pm On Jul 13, 2017
Damn obvious, for a while, the phrase has been on the lips of evry single lout, and sensible person..."Aja 9" of kuz

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