Everyone is involved in sales, whether you’re an entrepreneur or an employee. Even if your job description doesn’t have “sales” in it, you need to understand that you and everyone else is in sales from the moment the day starts.

As an entrepreneur if you don’t know how to sell you aren’t making money, that’s it!

I once sucked at selling because I didn’t have a detailed approach to it. So today I want you to have a specific approach towards it.

Here are the following steps:

STEP 1: PROSPECTING

The general misconception is that prospecting is just going out there and looking for customers or clients.

In reality prospecting is about having multiple ways of approaching customers.

There are 4 types of prospecting

a) Social media prospecting: This involves utilising Facebook, LinkedIn, Instagram, YouTube, Google, Nairaland Ads, utilizing ads on major platforms to attract prospects and get their contact details.

b) Networking events: Going to events in the sector you are targeting, also utilizing networking sites like MeetUp.com and more.

c) Cold market prospecting: Approaching strangers randomly and building up a relationship with them. It can be through calls, emails or physical approach.

This may look like getting outside your comfort zone but it’s very effective, you just have to be disciplined with it.

d) People that your people know: They can include referrals.

STEP 2: APPROACH & CONTACT

This is how you approach prospects via emails, phone or social media.

You must have a script in place, people hate having a script but it’s vital. It helps save you time and puts everything in order.

It would help you know what works, what doesn’t and the time you spend on each person.

You can also add your personality to it.

STEP 3: PRESENTATION

It’s easy but you must be very careful. Everyone can present but at the end of the day the results will day.

What are the common mistakes when making presentation?

a) Talking for too long

b) Not asking enough questions: Questions like “how do you feel about this”, “what do you think about that” etc can go a long way in making the sale.

c) Not knowing your product: You have to know everything about your product, your prospect will get discouraged at any sign of uncertainty.

d) Not looking at things from the customers perspective: Always think from the customers perspective.

STEP 4: FOLLOW UP

The money is in the follow up. Following up with prospects involved having discipline and paying attention to details.

The solution to this is asking: When would be the best time to get a feedback from you.

I have made sales after the 7th to 10th follow up.

You have to remove your ego and realize that you’re serving your company. If you look at it from that perspective you won’t mind making a sale after the 20th follow up.

STEP 5: REFERRAL

Some people leave money on the table by not asking for the referral.

Referrals may look minor but imagine having 500 customers and having all of them give you 2 referrals each, 1000 new customers isn’t small. It’s a big deal!

Always have a strategy for referrals.

STEP 6: MAINTAIN CUSTOMER RELATIONSHIPS

This may sound boring but it’s very important. Constantly looking for new customers can sound exciting but maintaining and giving existing customers a great experience will work wonders for your business.

You can give them office branded items as gift, call them on their birthdays and lots more.

If you have any questions or comments about this, comment below.

http://demidigitalagency.com

Hey! Recommend me new ways to attract customers and increase sales.