We are looking for a versatile individual with a proven track record of at least five years of marketing successes, preferably in an agency environment (BTL Marketing). As the Senior Account Manager (SAM) you will maximize client brands and achieve measurable marketing results by working with client contacts and agency team members to create and execute integrated marketing communications programs for clients. The SAM provides effective strategy and planning from writing marketing communications and PR plans to developing and presenting new business proposals.
RESPONSIBILITIES
Develops strategic marketing communications and PR plans and provides counsel to clients
Effectively presents agency work/proposals to clients and supports other team members in same
Directs activity on assigned accounts, keeping clients informed of account direction and maintaining forward momentum on projects
Writes press releases, backgrounders, feature articles, brochure and website copy
Develops media lists and opportunity calendars
Executes media relations, social media, community relations and event planning
Keeps apprised of clients’ brands/products/services/marketing developments – their key issues, competitive situation and industry trends
Coordinates project timing and budgets with all relevant agency personnel and provides clients with timeline and budget updates
Checks and approves creative/production materials, copy, layouts and production art to ensure they are in line with client and agency expectations and coordinates approval of same
Provides effective management of agency resources to ensure projects are delivered to appropriate standards on time and on budget
Writes proposals for clients’ marketing initiatives and coordinates quotations/estimates for client approval
Leads and participates in client meetings and completes conference reports for client meetings
Provides client reporting and results analysis of key programs and initiatives
Tracks agency and vendor costs to help ensure profitability and assists in preparation of client invoices
Handles other paperwork associated with account and job functions
Actively identifies and develops new business opportunities within existing accounts and support other new business efforts/sales team
Displays marketing curiosity and a willingness to push thinking in new directions
Responsible for performing other agency related tasks as assigned
JOB REQUIREMENTS
Excellent writing, client service and media relations skills
5 to 10 years of experience in marketing communications/PR, preferably in an agency setting
Bachelor’s degree in Public Relations, Communications, Journalism or Marketing and Related Courses.
Broad knowledge of the marketing communications field with a focus on accountability
Recognize quality in marketing communications and have a strong drive to achieve nothing less
Ability to multitask and maintain order in the face of chaos.
A “can-do” temperament. Commitment to meeting deadlines and doing whatever it takes
A self-starter who is energetic, enthusiastic, persistent, creative and motivated to work in a fast-paced, team environment
Strong people skills; ability to interact with a wide range of personalities
Trustworthy; honest and reliable. Qualified Candidates should send their Resume and Cover Letter to yinka@firstkatalystmarketing.com using the job title as the Subject of the mail.