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Nairaland Forum / Science/Technology / Phones / Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says (7550 Views)
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Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Nobody: 8:33pm On Aug 05, 2017 |
Tecno Mobile, one of Africa based franchise retail network offering low-cost smartphone in the continent sold over 9 million smartphones in 2016 alone, says a GSMA report. The report titled ‘Accelerating affordable smartphone ownership in emerging markets’that was published few days ago disclosed that the handset brand, which first entered the African market in 2006 and since then has sold more than 45 million mobile phones across the continent, also accounts for about 50 per cent of the total smartphone market share in Africa, especially Nigeria where over 15 million people are said to be using one form of a smartphone. It also noted that Tecno Mobile has achieved an even greater share in certain markets like Tanzania, where it has achieved 63.4% market share and sells 100,000 phones each month. The Tecno brand has worked hard to reposition its brand perception over the last couple of years to move away from being seen as only a manufacturer of value for money smartphones with the introduction of the higher-end Phantom series. The brand is now seen to be a trusted alternative providing durable lower priced devices that continue to innovate. In the last few years, Tecno has introduced four models in their markets. Among the high end smartphones introduced by the company are: The Phantom series, which is a higher-end device offering 4 GIG Ram, 32 GIG internal storage and a 13MP camera; The Camon series targeting social media users and offers 16MP front camera with dual flash and a 16MP AF back camera with ring flash and photo editing capabilities. Others are The Boom series targeting music and entertainment customers and owns deep bass and full range sound for a superior audio experience; and The W and Y series which are value for money handsets targeted at low-income consumers. Tecno Mobile’s distinct strategies: Tecno Mobile sells through diverse channels, including sales through MNOs, other retailers and Tecno’s own franchise retail network. Retail stores serve multiple strategic purposes for Tecno: they serve as a point of sale; build brand awareness; function as service centres, further strengthening Tecno’s brand and customer loyalty; and are a collection point for customer feedback. This channel strategy is supported by a network of warehouses and a streamlined supply chain. In countries like Tanzania, this franchise retail network has a significant presence in secondary cities and more rural areas, facilitating access to hard to reach populations in Peoria-urban and rural areas. Tecno Mobile invests significantly in understanding the needs of the customer and designs handsets to meet demand – for example, understanding that for customers in West Africa battery life is an important factor as opposed to their East African counterparts who place higher value in better cameras. Tecno works effectively with manufacturers to source products at a low cost. Presently, Tecno continues to build on their success, including moving part of their manufacturing capabilities to plants in Ethiopia and Egypt. SOURCE: https://brandspurng.com/tecno-mobile-sold-over-9-million-smartphones-in-2016-report-says/ 2 Likes
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Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Nobody: 7:02am On Aug 06, 2017 |
Thats like the total population of some countries. Naija get market population. 8 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Mynd44: 7:52am On Aug 06, 2017 |
How many are still functional? 13 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by KendrickAyomide: 7:54am On Aug 06, 2017 |
Nigeria is a great country for business.. once you product is good,millions of people must buy.... 1 Like |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Nobody: 7:55am On Aug 06, 2017 |
Africans love cheap n substandard things.... 11 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by prince4pro(m): 7:56am On Aug 06, 2017 |
Hard work pays off 1 Like |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Ekakamba: 7:56am On Aug 06, 2017 |
9million sold, 10% might still be functional. Outta the 10%, 5% have calibrating issues, 2% screen issues. ![]() ![]() 14 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Integrityfarms(m): 7:57am On Aug 06, 2017 |
Mynd44: Very functional, am still using mine. You don't bad mouth a product ok 22 Likes 2 Shares |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by massinola(m): 7:57am On Aug 06, 2017 |
Mynd44:Mine still functioning as like when I bought it far back in 2014. How many of your so called Samsung and co are still functioning? Stick with your brand, allow others do the same. My R7 is as super as ever. Thank you 28 Likes 1 Share |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Abfinest007(m): 7:57am On Aug 06, 2017 |
they are still backward compared to Samsung and iPhone 1 Like |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Emperor119(m): 7:59am On Aug 06, 2017 |
selling craps. I Wonder if dy sell up to dat amount in china 2 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Nobody: 7:59am On Aug 06, 2017 |
I have heard you guys I will buy a camon cx air 5.5 to test your brand 2 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by massinola(m): 8:00am On Aug 06, 2017 |
uzoclinton:Cheap you said? So because you use Samsung or iPhone, every other person with another brand of phone is now termed cheap and substandard? For your info, there are costly tecno phones too. It's all about choice bro 12 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by cruzita(f): 8:00am On Aug 06, 2017 |
I USED MY TECHNO P5 FOR GOOD 4YRS. I LOVE ANYTHING TEKNO.U KNOW WAT I MEAN 6 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by inno87(m): 8:00am On Aug 06, 2017 |
Very soon Tecno and Infinix will take over African market |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Nobody: 8:00am On Aug 06, 2017 |
cruzita:Happy birthday Ma, what's the dresscode for your party? 1 Like |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Nobody: 8:02am On Aug 06, 2017 |
Nice one. |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by freeDR(m): 8:03am On Aug 06, 2017 |
I'm still enjoying my Droidpad 7c pro after one year of use. TECNO IS EVERYTHING. 3 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by sakalisis(m): 8:03am On Aug 06, 2017 |
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Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Nobody: 8:04am On Aug 06, 2017 |
Ekakamba: ![]() What about hTc with serious battery issues? 5 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Nobody: 8:06am On Aug 06, 2017 |
massinola:I just stated a fact... i use a tecno too. 1 Like |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by SLIDEwaxie(m): 8:08am On Aug 06, 2017 |
I stopped using and hoping for high end fuckin rip-off phones the day I summoned all love and suppressed all hatred to buy a tecno H7! Since that day, av been a tecno fan. L - series to be precise. Though, I would be porting to Gionee or xiomi soon. But I'm still rocking my L9+ Keep showing class, keep wasting cash!!! Av got better business to out my money into than buying a fuckin phone for 200k and above! And most of you, if your phone shld lost, u would almost die, trying to find it! ![]() ![]() ![]() 16 Likes 4 Shares |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by SLIDEwaxie(m): 8:08am On Aug 06, 2017 |
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Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by cruzita(f): 8:10am On Aug 06, 2017 |
Piiko:GROUNDNUT WHITE AND ROYAL BEANS BLUE 1 Like |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Harmored(m): 8:16am On Aug 06, 2017 |
8 million are in carlcare 1 Like |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Pharoh: 8:26am On Aug 06, 2017 |
Do they have their manufacturing plant in Nigeria? |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by AutoReportNG: 8:28am On Aug 06, 2017 |
I can never advice my enemy to buy a Tecno phone. I regret ever buying their W4 phone. The phone can hang for Africa... I can never ever buy any Tecno phones again. |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Rick9(m): 8:40am On Aug 06, 2017 |
Infinix over Tecno sha 1 Like |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by NCP: 8:42am On Aug 06, 2017 |
@OP, Which kind lie be this. Based on the GSMA report, TecNO sold only 3million devices last year. And Tecnos Market share in Africa and presence is only 12 markets with 20% market share in Nigeria Mynd44: 1 Share
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Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Camlot000007: 8:47am On Aug 06, 2017 |
AutoReportNG: Brother I used W4 for complete a year before selling it........ Working perfect phone with minimum necessities. The love for W series made me venture into W5 So maybe u didn't buy it new or so 3 Likes |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by rozayx5(m): 8:51am On Aug 06, 2017 |
Phone pad 3 Doing well so far ![]() Used my g9 tab for 3 years Tecno is all about carefulness Maintain your phone well Even s7/s6 spoil and crack but I dont see bashing online |
Re: Tecno Mobile Sold Over 9 Million Smartphones In 2016, Report Says by Ennyholar: 8:51am On Aug 06, 2017 |
Mynd44:Mine is still functioning 1 Like |
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