Businesses have more chances of growth in our world today than in years past. Advancement in technology has improved the manner most establishments run their businesses. Small businesses enjoy this even more as technology helps them keep up with bigger businesses in several ways. From the use of sophisticated gadgets and software, to social media advertising to automated office processes which produces results faster and more efficiently.

Small businesses can enjoy some of these advancements without emptying their bank accounts. Business costs are reduced. Several technologies are user-friendly and business owners are able to implement them in their businesses.
There are computers, servers, websites and many digital products that help businesses maintain a competitive advantage in the marketplace. The internet especially has changed the modus operandi in business today. As information travels faster and more efficiently, businesses can effectively handle their transactions even while miles away from their customers and staff. Advancements in information marketing technology allow businesses to spread information about their business and service effectively more especially as many consumers own mobile devices. The information could come inform of emails, text messages or social media ads.

Advertising is no longer done solely through traditional media, using the radio and TV. Today, we have social media ads which have proven more effective at a very low cost. Websites too have taken the shape of virtual, online shops without a physical presence but selling as much or even more than physical shops. The internet and computers have improved processes in business leading to a reduction in expenses involved in employing human labor.

Small business enjoy easier outsourcing procedures especially functions that might require more technical knowledge than they have. The challenge of not being able to handle certain projects have been reduced as firms without adequate manpower and facilities can still take a job and outsource the technical processes.
Customers can be targeted now from profiling leads who indicate interest in a business service and later on, they can be marketed according to their interests. This means that there is a high priority on customers. Many businesses have a decreased downtime and customer satisfaction is at a premium.

There are numerous software solutions that helped entrepreneurs break previously existing barriers in business. Data management systems help businesses keep their staff organized which means smoother flow of business.
It is obvious that the impact of technology has a lot of positives in it. That is not to say there aren’t negatives but the focus here in on the improvements currently in existence. In the coming years, we expect to experience even more easier processes and who knows what the coming advancements will entail?


MOAS EEAN
Moas is a smart and positive minded high-tech and technology student who believes in the positives of technology and how it can be harnessed to improve life and contribute back to the environment. He enjoys writing about technology and their different applications in different areas of life.