It is no longer newS that the biggest hurdle any one coming into the music industry faces is how to get his music across to potential listeners. This situation is made worse by how deep the practice of payola. Payola is an act that began in the United State of America were deeJay’s illegally collects money or other inducement from record companies for the broadcast of recordings on commercial radio in which the songs are presented as being part of the normal day's broadcast. Now many industry players have condemned this act but for ace deejay Ogyano, this practice cannot stop any time soon.
Why we inquired, The fault rest squirrelly on Nigerian artiest, because they are ungrateful. In as much as I do not support the collection of money from any one before you play their song on radio or in your club. But those who collect money say they do it because of when you support an act to get to the next level it becomes impossible for you to reach them again. When you need them for ordinary radio interview to help your show for the day they won’t show up.” “You will only see them again when they have a new project to promote. That is why these DeeJay’s are like like me get my dues pay before I play your song so that the relationship will only be on business bases.”
However, the CEO OF O.G.Y, N Entertainment says if artistt should begin to see Dee Jay’s as friends and answer them were necessary then the habit of “you must pay me before I play will drastically reduce. The mobile man on the wheels on steel who is usually a guest dejay at Eko Fm, Unilag FM, city FM, radio continental, Raypower and a host of other also talk about the poor relationship among deejays. “I am someone who believes in doing business with a human face, so when I discover you are being funny I will shot you out. What am I trying to say, great Dee Jay’s DJ Jimmy Jatt, dj Snoop Damaga, DJ smooth, dj Neptune, DJ Seso, DJ Stramborella, DJ Scotty jay, DJ humility and other top dogs in the game have been trying their best to help lift young professional but bad eggs have abused the opportunities that is why it looks like every dee jay is on his own” he opined