If you're trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are, as mobile usage is now surpassing that of "fixed Internet access" worldwide. Whether it's mobile banner ads, ads that appear in video games, there is no shortage of methods for getting the word out to mobile consumers.

SMS marketing is another one of these methods. It's a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. There are many reasons to try it out, from it's relative low starting cost, to the fact that the vast majority of texts are actually opened and read to some extent. When used successfully, it creates an effective platform for communicating with mobile customers. Below [/b]are some of the most effective[b] Tactics that can help boost your response rates.

Offer Incentives: Tempt your customers by offering coupons or deals through texts for those who subscribe to your SMS business. This makes customers feel like they are a part of a secret club or community.

Keep Your Message Short & Sweet: Over 90 percent of all SMS messages are read within 3 minutes, making it an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to-the-point and delivers high value so your customer is motivated to respond positively.

Have a Call To Action:[/b]Two factors drive an SMS campaign: the keyword and a short code. If you want customers to take part in a campaign that has them text your keyword to a five digit number (your short code) make sure those two items stand out and aren't buried in the message.

[b]Make Contests Interactive: When customers enter a contest or opt in, include your website or social media links in your automated reply. It's a simple and quick way to connect customers to your various pages, enticing them to click on the links.

If texting an offer to your customers, make it exclusive: Include the fact that the deal is being offered to all VIP text customers and make them feel like they are a part of something special. If the offer were available to anyone, then being a subscriber becomes less appealing.

Send a text as a follow up to an email: Your customers generally receive both of these messages on their mobile device these days, boosting response rates and engaging them in conversation.

Create a sense of urgency: Including some sort of expiration date encourages customers to respond faster, helping you achieve results or gain information as quickly as possible.

To sum up, the more time you spend honing your skills, the more interaction you will illicit from your community. If you are able to beef up your response rates, SMS will help you learn more about where your company stands right now. Your analytics should help you with goal setting, understanding your business as it stands, and figuring out where you want it to be.

Note: If you want to become a master at something, it takes a lot of time and work to learn the tricks of the trade. The same is true for SMS Marketing campaigns.

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Godwin.