As marketers, you know how difficult and expensive it could be to find and acquire new customers. Cold calling prospects, crafting sales letters, following up with leads, interacting with rude and difficult prospects and the getting rejected part are some of the not-so-glamorous parts of being a marketer.



But you know what could be easier and less expensive? Keeping your current customers and re-engaging your old ones. In fact, it costs six to seven times more to gain new customers than it is to keep old ones.


Here are practical steps you can take to get your old customers back and make more money

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