Selling in Any Market is one of my favorite keynote/workshops to deliver. once addressing a bunch of sales people or sales managers, I continually produce a stir once I loudly pronounce that the way to sell in any market is to “STOP creating excuses and simply SELL.”
When there are disruptions/economic conditions in your industry that cause you to get out of your normal flow in business, sometimes you end up spending more time playing defense than you do playing offense.
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