Setting up for business is the dream of many. This, to most, means that they’re beginning to follow their hearts and engaging in businesses that will add value to their target audience and at the same time make sure they enjoy delivering these services: they’re doing what they love to do so, that shouldn’t be a difficult proposition. But they leave out the important role of a market consultant or as some say: a marketing consultant.

Most begin with this premise that they know all there is to know, believing that their knowledge of the market and the business terrain should be a guiding light to their business-value utopia, only for them to come up short or to even run themselves out of business. This and the fact that more than 30% of startups fail in the first two years of operations, with up to 65% failing within five years (US Small Business Administration) mean that businesses must be well placed to aggregate to themselves the best market consultant expertise that will assure their undeniable success.

For businesses to succeed, there has to be a practical allotment of opportunities and business growth possibilities. As businesses grow based on their ability to identify specific needs, meet these needs, and then, sustain good service delivery, it is of utmost importance that they do not put a foot wrong. This ensures that they do not run their businesses on happenstance, but on hard facts – relevant data. This can only be achieved when businesses hire a marketing consultant.

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