Why Local SEO?

Following the growth of mobile devices and readily available internet services, more searches are being carried out online on a daily basis, with searchers ready to act on the result received. It is therefore important to bring your business to the top of the search list and one way to do this is through, Local SEO.

Local Search Engine Optimization basically helps searcher get relevant results based on his/her current geographic location. For example, If someone searches for ‘Cheap Hotel Lagos’ on his/her smart phone, Google (or the search engine in use) would provide him with results that are nearest to him.

This form of optimization, will increase your chances of being found by searchers who search for local businesses on a daily basis.

Want To Get Found? Here Are Some Important Things To Do:

1. Claim your Google My Business Profile, a good reason to do so is because google favors and gives huge visibility to businesses with a profile on Google my business. You can also list your business on other search engines like Yahoo and Bing.

2. List your business on online directories and business listings. One big advantage of doing this is because the advertising service is really effective and its free to a large extent. There are a bucket loads of directories you can get your business on, to save time start your search here. Also, make sure your business is in the right category or section as the case may be on the directories.

3. Ask your customers to leave a review online. Reviews are a major metric that Google and other directories uses to rank businesses on their platforms. Getting reviews on these platforms is just as simple as asking.

4. For those with website, focus on improving the title and meta description tag of your website. Check some easy to use On-Page SEO tools here.


Local Business Listing Best Practices:

1. Ensure your name, address and phone number (NAP) is consistent across all your profiles or listing. Otherwise Google might push you down the rankings.

2. Select the right category for your business and upload a high-resolution profile image and cover photo to go with it.

3. Choose the relevant keywords that match the services you provide. A simple way to do this is to put yourself in the shoes of your potential customers by asking; what would be my search text if i was looking for my business online?

4. Make sure you verify all the information provided. Each platform have different verification process, ensure you follow them to the latter otherwise your business won’t come up in the searches.


On A Final Note

Local SEO is becoming more and more important and a good reason for this is because Google really, really loves Local Businesses especially the newer, smaller, more agile companies. You can hire a local Search Engine Optimization service company or an expert to help optimize you business for better Local Search Engine Optimization results.

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