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Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted - Fashion - Nairaland

Nairaland Forum / Entertainment / Fashion / Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted (39356 Views)

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Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Venerable612(m): 6:08am On Oct 15, 2017
The model in the controversial "racist" advert for Dove says it was actually meant to represent diversity.

Lola Ogunyemi has defended the Facebook ad which caused an internet backlash after it appeared to show her turning white after using the body wash.
She told Newsbeat she was excited to be part of the campaign as it was "supposed to be about all skin types deserving gentleness".
She says the ad was taken out of context but gets why people were upset.

The ad posted on Facebook showed Lola pulling her t-shirt off to reveal a white woman underneath, followed by her doing the same to reveal an Asian woman.

It was part of a longer ad which featured five women of different ethnicities.

Lola says she was excited to be the "black face in the campaign".
"I wanted to get involved because as a black woman, my race and colour in beauty and media tends not to be represented.

"Sometimes, if my skin tone is represented, it usually about skin lightening products so I was excited to be the black face in this campaign.

"I knew the concept and understood what they were trying to do creatively. I wasn't aware of the order of which we would appear, but we were all excited about it," says Lola.

A screenshot of the ad went viral which featured Lola and the white model.
Several people took to twitter to criticise the beauty brand.

"The social ad wasn't a fair representation of the full thing," Lola says.

But she admits Dove has previously faced backlash about the way they've dealt with race in its ads.
"While I think Dove has been celebrated and congratulated about campaigns in the past, they've also faced significant backlash about the way they've handled race."

Lola, who was born in London and raised in Atlanta in the US, says she was overwhelmed by all the comments online about the ad.

"To wake up one morning to all of these messages, was unbelievable. I think the main issue is the outrage being sparked by screenshots that were posted.

"It wasn't even the full ad that people had issue with. Because of this, a different narrative has been presented.

"Once Dove pulled the ad, it left no room for the public to get the full story."
Lola adds: "I'm not necessarily defending Dove wholeheartedly but I would say Dove had good intentions.

"Given the backlash they've faced in the past, you can see why people are upset. The fact that this could have happened should have been discussed."


Watch the video here.


https://www.youtube.com/watch?v=UxV_A-5VKRc

http://www.bbc.com/news/av/uk-41590082/racist-dove-ad-model-lola-ogunyemi-speaks-out

4 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Iseoluwani: 6:19am On Oct 15, 2017
grin

18 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by XD3G: 6:25am On Oct 15, 2017
"Though the colored man is no longer subject to be bought and sold, he is still surrounded by an adverse sentiment which fetters all his movements..." . Federick Doughlas, 1883

35 Likes 6 Shares

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Venerable612(m): 6:34am On Oct 15, 2017
XD3G:
"Though the colored man is no longer subject to be bought and sold, he is still surrounded by an adverse sentiment which fetters all his movements..." . Federick Doughlas, 1883

This is a very interesting quote. I don't think Racism is something we can do away with, but I suppose it's more mental now than physical.

15 Likes 2 Shares

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by XD3G: 6:44am On Oct 15, 2017
Venerable612:


This is a very interesting quote. I don't think Racism is something we can do away with, but I suppose it's more mental now than physical.

You right mate. Racism will always exist,and yes,it is more of psychological abuse these days.

Quite unfortunate

13 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Neymar1095(m): 6:48am On Oct 15, 2017
The earlier we realise the whites are superior to the blacks the better because racism will never stop.

13 Likes 1 Share

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Venerable612(m): 6:43am On Oct 16, 2017
Neymar1095:
The earlier we realise the whites are superior to the blacks the better because racism will never stop.

They are superior to us. I do agree with you. Africa is innately raw. You see a decent queue here in the Uk... a Nigerian man can arrive and would be impatient to wait like others. One day we were to queue to board a plane at Casablanca and we were connecting to Nigeria from the Uk. The whites amongst us were cool calm and collected waiting for their turn. Before we knew it, some women just came and went straight to the front and like a flash, everyone left their position and started rushing to board in.

I was really embarrassed that day and they were shouting at the flight attendants passing us in. I just hope one day we can teach our children patience and a modest lifestyle. Dino will be here flaunting cars, while May is there trying not to disappoint her citizens in the EU negotiations.

We need a reorientation... and I pray God just helps us

152 Likes 11 Shares

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by dominique(f): 5:39pm On Oct 16, 2017
I don't see what is racist about the video o. But since Dove has owned up to the accusations, issoryt.

4 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Jetleeee: 6:22pm On Oct 16, 2017
Venerable612:


They are superior to us. I do agree with you. Africa is innately raw.

Neymar1095:
The earlier we realise the whites are superior to the blacks the better because racism will never stop.


73 Likes 10 Shares

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by kay29000(m): 6:22pm On Oct 16, 2017
I totally understand the misunderstanding and how things were taken out of context cos the full ad wasn't shown, but as someone pointed out in the post, Dove has done something similar before...with the 'before and after' ad...before being a black woman, and after being a white woman...with a brown woman in between. They are trying to relay a message to people's subconscious that the 'white' race is the superior race.

1 Like

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by FisifunKododada: 6:24pm On Oct 16, 2017
She had to choose between paying her bills and respecting her race...her choice is understandable if not respectable.

31 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by sulad82247: 6:24pm On Oct 16, 2017
really?
Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by obaival(m): 6:25pm On Oct 16, 2017
Race ism
Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by HeyCorleone(m): 6:27pm On Oct 16, 2017
XD3G:
"Though the colored man is no longer subject to be bought and sold, he is still surrounded by an adverse sentiment which fetters all his movements..." . Federick Doughlas, 1883



This sums up the whole thing. To think she was even defending the concept. Methinks she was just excited to be in a Dove ad, not that she really cared about what she was going to portray..

2 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by DeutschJunge: 6:27pm On Oct 16, 2017
To be honest, i don't see her fault. Its a job she was paid to do, many of us do jobs we don't like or agree with, but we still do it.
Many of us do crazy things for the money. if this job was offered to anybody here on nairaland 100% of the people here will take it without thinking twice.

Free the babe, go for the guys that came up with the idea for the AD.

4 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by FisifunKododada: 6:29pm On Oct 16, 2017
Neymar1095:
The earlier we realise the whites are superior to the blacks the better because racism will never stop.




19 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Andrewgame42: 6:29pm On Oct 16, 2017
Better be white , than a black man
I mean look at my governor Rochas...

2 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by emsheddy(m): 6:33pm On Oct 16, 2017
Venerable612:


They are superior to us. I do agree with you. Africa is innately raw. You see a decent queue here in the Uk... a Nigerian man can arrive and would be impatient to wait like others. One day we were to queue to board a plane at Casablanca and we were connecting to Nigeria from the Uk. The whites amongst us were cool calm and collected waiting for their turn. Before we knew it, some women just came and went straight to the front and like a flash, everyone left their position and started rushing to board in.

I was really embarrassed that day and they were shouting at the flight attendants passing us in. I just hope one day we can teach our children patience and a modest lifestyle. Dino will be here flaunting cars, while May is there trying not to disappoint her citizens in the EU negotiations.

We need a reorientation... and I pray God just helps us
You nailed it bro. And that's why I keep asking, how did I end up as a Nigerian! Its sad and pathetic. We have lost modesty, patience, calmness amongst other endless list of things. Seems God is not even interested in naija matter again. Our prayers for changes ain't getting answers.

6 Likes 1 Share

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Ajicold(f): 6:35pm On Oct 16, 2017
I don't blame them o, most ladies want to be white this days

3 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by coursehybridrep(m): 6:39pm On Oct 16, 2017
na waoh let me just park here and read comments
Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Ibrahim9090: 6:40pm On Oct 16, 2017
Black or white
Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Backinfront(m): 6:41pm On Oct 16, 2017
White people are so insecured they would do anything to brainwash people to believe they are better looking than people of color when even they themselves don't believe that

9 Likes

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by Oluwamuyeewa(m): 6:42pm On Oct 16, 2017
Mental slavery is still alive!

5 Likes 1 Share

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by yinkakani(m): 6:44pm On Oct 16, 2017
Venerable612:


They are superior to us. I do agree with you. Africa is innately raw. You see a decent queue here in the Uk... a Nigerian man can arrive and would be impatient to wait like others. One day we were to queue to board a plane at Casablanca and we were connecting to Nigeria from the Uk. The whites amongst us were cool calm and collected waiting for their turn. Before we knew it, some women just came and went straight to the front and like a flash, everyone left their position and started rushing to board in.

I was really embarrassed that day and they were shouting at the flight attendants passing us in. I just hope one day we can teach our children patience and a modest lifestyle. Dino will be here flaunting cars, while May is there trying not to disappoint her citizens in the EU negotiations.

We need a reorientation... and I pray God just helps us
.

The thing is you made a lot of sense and foolishness at the same time in your post. The foolishness came first. You're left with a little grey area there.

14 Likes 1 Share

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by James4489(m): 6:46pm On Oct 16, 2017
<iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fjadetona%2Fposts%2F1951781588394753&width=500" width="500" height="269" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true"></iframe>
Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by chloride6: 6:47pm On Oct 16, 2017
They sell a skin lightening product,how do you expect them to exhibit the potency of their product?


I don't see any body lashing white people at the beach trying to get a tan.

Isn't that "racism " in your own terms.

Lighten your skin if you want to lighten your skin abeg.

Black is beautiful , black is beautiful, why don't you paint your house black?

What is appealing to everyone is different.

8 Likes 1 Share

Re: Model Lola Ogunyemi Speaks Out On Racist Ad, Says Ad was Misinterpreted by logica(m): 6:50pm On Oct 16, 2017
Who even uses Dove?

2 Likes

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