Snap plans to start paying its top creators, similar to how YouTube pay incentives to people to create videos in exchange for ad revenue. In the 2017 Q3 prepared quarterly remarks, CEO Evan Spiegel said "While we have made significant progress in our work to empower the creation of user generated content from friends, and premium content from publishers, we have historically neglected the creator community on Snapchat that creates and distributes public Stories for the broader Snapchat audience."



In 2018, he said  "we are going to build more distribution and monetization opportunities for these creators in an effort to empower our creative community to express themselves to a larger audience and build a business with their creativity".

This, he says will allow artists to transition more easily from communicating with friends to creating Stories for a broader audience, monetizing their Stories, and potentially using our professional tools to create premium content over the next year.

Source: https://flashtechblog.com/snapchat-pay-top-creators/

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