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Learn Digital Marketing LIVE On Nairaland. by Ignyte(m): 4:19pm On Nov 10, 2017 |
My name is Peter Jev and I am a web business tutor. I sold out this tutorial more than 30 times in 30 different venues this year and today, I want to teach you for FREE. In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! digital marketing has a very wide scope. WHAT DIGITAL MARKETING IS NOT [/b]What Digital Marketing is Not To clearly define what digital marketing is, it’s sometimes easier to start with what it’s not. For instance, it does not include more traditional forms of marketing such as radio, TV, billboard and print as they do not offer instant feedback and report. [b]Why Digital Marketing? In digital marketing, a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made. The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued. The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them. Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand. Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures. #### |
Re: Learn Digital Marketing LIVE On Nairaland. by yale001(f): 4:28pm On Nov 10, 2017 |
Thanks..we are listening |
Re: Learn Digital Marketing LIVE On Nairaland. by Ignyte(m): 5:24pm On Nov 10, 2017 |
We shall now be talking about the types of Digital marketing. Please note that due to the bulkiness of this tutorial we shall not be going indepth into these types of digital marketing. If you want an indepth version of the tutorials. Please Call/whatsapp me to get my ebook package: 07037534762. Now, the first thing we are going to address is the popular SEO that bloggers always have problems with. SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it's simply quality control for websites. SEO may target different kinds of search, including image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Search Engine Crawlers The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find the pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled Points to Note You should be careful to keep the following points in mind in order to ensure your brand is well positioned on search engines: Search engines want to do their jobs as best as possible by referring users to websites and content that is most relevant to what the user is looking for. This is determined by the site content, how fast your site loads, how often your site is linked to from other credible online resources, and user experience, including design, navigation and bounce rate. The items that the search engines DON'T WANT are: keyword stuffing, buying links,and poor user experience (too many ads and high bounce rates). Domain naming is important to your overall branding. As a best practice, use sub-directory root domains (example.com/events) versus sub-domains (events.example.com). Optimize for different types of results. In addition to optimizing for desktop experience, focus on mobile and tablet optimization along with other media. Content on the site should have title tags and meta descriptions. Although meta tags aren’t as important as they used to be in the past; if you do use them, ensure they are formatted correctly. #### and with that, I end the talk about SEO. If you want an indepth tutorial please purchase my ebook package that contains the following: 1. Amazon Marketplace 2. A/B Testing 3. Content Marketing 4. Conversion Rate Optimization 5. Digital Marketing 6. Email Marketing 7. Facebook Marketing 8. Google Plus Marketing 9. Instagram Marketing 10. Mobile Marketing 11. Online Marketing 12. Pay Per Click 13. Pinterest Marketing 14. SEO Techniques 15. Social Media Marketing 16. Twitter Marketing 17. Youtube Marketing 18. Web Analytics Call/Whatsapp me and you will get the tutorials in one zip package |
Re: Learn Digital Marketing LIVE On Nairaland. by Ignyte(m): 5:33pm On Nov 10, 2017 |
2. Social Media Social media today is essentially word-of-mouth marketing. Getting people to connect with you online in the social arena helps spread the word about what your company is and what are your products and services. SEO and Social Media For many teams, there are different sets of people who work on SEO and social media separately; however, this scenario is changing lately. The two may still officially belong to separate teams, but social media marketers will need to be more informed on the SEO strategist’s agenda, so that the SEO strategy can go hand-in-hand with content promotion. SEO strategists too need to know how to work with social media marketers in order to receive the social signals it needs to make sure their company ranks high in search. There are two functions of social media for business: Are you participating in the conversation and sharing? Are you listening and monitoring what is being said about you? Start Social Media Marketing If you’re starting from scratch with your social media strategy, here are the basic steps to get you started: Step 1: Choose your social networks Step 2: Fill your profiles completely, remembering to load in your keywords Step 3: Find your voice and tone Step 4: Pick your posting strategy - how often, when, and what type of content Step 5: Analyze and test Step 6: Automate and engage Although we’ll be getting into the specifics in the latter half of the tutorial, here are a few things to consider in your general social media strategy. Facebook tops the list of social media strategy For many, social media starts with Facebook. Just having a page, however, does not suffice. Sophisticated content marketing is now the way to foster engagement on Facebook. If your business doesn’t have a content marketing strategy or a blog, but wants to maintain a strong Facebook presence, it may be time to create a content marketing strategy for Facebook. We’ll get to know more on this in a post. Optimize for mobile All social media efforts need to be optimized for mobile. You’ve probably heard, but everyone needs to make sure their websites are optimized for mobile. Social media managers need to be aware of this to ensure that the format of any promotions they do (especially those that include driving people to their company websites) are optimized for mobile. Any images used on social media should also be viewable on mobile for optimized user experience. Emphasize on human experience It may be digital, but you need to consider the “human experience.” Google and Facebook have made changes to their platforms to push businesses to focus more on the “human experience.” For social media marketers, your social media posts need to be more relevant, provide more value to your audience, and the engagement needs to be more “human.” That rounds up for Social Media. Any questions? |
Re: Learn Digital Marketing LIVE On Nairaland. by tbliss22(m): 11:13am On Nov 13, 2017 |
Ignyte: Hello bro, I've got thousands of stuffs to promote both locally and internationally. What marketing method do you suggest and what's the cost of your eBook?? I need good methods to promote CPA links and some other coded stuffs. I will appreciate your response asap!! |
Re: Learn Digital Marketing LIVE On Nairaland. by Ignyte(m): 4:56pm On Nov 13, 2017 |
tbliss22: International/Local stuff to promote... Twitter marketing is for you! ebooks cost N2000 each (Initially N3000). As for methods to promote your cpa links please visit: https://www.warriorforum.com/ad-networks-cpm-cpl-display/892634-methods-cpa-promotion.html Hope this helps! |
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