Director J: The Rising Profile Of A Music Video Director

There are tens of music video directors in Nigeria today. While some directors as DJ Tee, Sesan and Clarence Peters are veteran; some directors as Unlimited LA, Adasa Cookey and Kemi Adetiba are talented and well-known; while some are talented and fast-rising. One of the directors that belong to the latter category is Director J. Whenever you see Director J on your TV screen, it’s an Joseph King popularly known as Director J-shot video.

In recent times he has directed quite a number of videos for Nigerian music superstars as IYO and Diamond Plantinum. The most recent of Director J’s works is IYO’s ‘Nakupenda’ video that was shot barely two days ago. The director chose an appropriate location for the video shoot and created great montages to portray the image of a luxurious life.
Director J-shot videos appear very simple and cost-efficient yet the content of songs are well-interpreted into good visuals. I strongly believe ‘Nakupenda’ video that may be released soon will push the fast-rising director to a higher level.
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