1. Avoid Water
Water is certainly the no.1 enemy for leather shoes. This is why it is highly recommended to apply a water repellent before you wear them – this way, they will not get dirty or stained if water reaches the leather.

2. Moisturize Your Shoes
If you want your shoes to look new, then moisturizing them on a constant basis is the secret. If you moisturize your shoes regularly with high quality leather conditioner, they will get a nice, light shine and they will also feel very pleasant to the touch.

3. Use the right Polish
Choose a polish color that is identical to your shoe color, otherwise you risk to get them stained. Shoe polish is an essential part of the leather shoe care process, and it is highly recommended to use a cream based polish when you want to clean them. Do not overdo it, though, as this might affect the quality and texture of the leather.

4. Choose The Right Protectant
There are countless waterproof products for leather shoes, not all of them meet the needs of your shoes. Note, that different weatherproofing products serve different purposes. A beeswax product is certainly better than a protective spray, especially if you use your shoes in wet or messy conditions. Besides, another advantage of beeswax products is that they do not get absorbed into the leather, they stick to the surface for a long period of time.

5. Care For The Laces Separately
Last, but not least, leather shoe laces need special care and you must remove them before using any shoe care product, as they might be affected. If they are worn out, it is better to replace them than to clean them. credits(widmers)

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