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Nairaland Forum / Science/Technology / Webmasters / 5 Things To Do To Make Your Website More Visible To Your Target Audience (8323 Views)
Ways To Make Your Website More Visible On Google / 3 Easy Ways To Making Your Website More User-friendly / Local And Mobile Marketing: Make Your Business Or Products Visible To Your Local (2) (3) (4)
5 Things To Do To Make Your Website More Visible To Your Target Audience by Doerstech(m): 7:17am On Nov 30, 2017 |
Now you have built that website after hard negotiation and other things involved with your web designer/developer, but then what next? Sit back and relax and watch calls, emails and sales roll in? possibly so but in most cases not exactly so. So what more then? The truth is that, you still have few things to do, few of them you need to do more consistently to make your website visible to your target audience. Below we will examine just 5 of those. (1) Optimize it for search engine: Optimizing your website pages for search engine ought to be part of the website building process and not an afterthought or after website design activity. Let's say you're into real estate, fashion or you're simply a blogger. before getting started with your site you already know the themes and phrases that goes along with your business and some of the questions users are likely to ask if they are searching for your business on/offline. Now see yourself as the user, if you're to search for what you offer how will you go about it and what will you search for? As a real estate company based in Lagos and in Nigeria, you will definitely want to appear in search when users search for "Real estate companies in Lagos or real estate companies in Nigeria" Or maybe you have houses for rent or for sale in Lekki or ajah and you will naturally want to be returned in search when users search for "Houses/properties for sale in ajah" Same thing goes for those in Fashion, Event Management, Travel, Health, Education among other businesses. Having your business website pages returned in search when users search for keywords/phrases that relates to your business products and services are the work of search engine optimization done right. A good and well done SEO gives your website the needed free organic traffic and you need to grab it. While this write up is not about SEO, I will highlight below the basic steps you need to take to get your website pages optimized for search engine. (a) Write down the keywords and phrases that represent your business theme: If you're into Real estate, Construction, hotels and hospitality industry, fashion, education, health etc what and what are your users likely to search with when searching for your business products and services? If you're the user what and what will you search for?. Understanding users intent in how search works is important, so that you can get the right keywords and its related phrases and use them to rank your site pages appropriately. So note those keywords/phrases and write them all down. (b)Do a simply research on those keywords and phrases: After writing them down, the next thing is find out what they are made of, who and who ranked for them and what they did to rank for them. from your findings What can you do better? (maybe they used images, infographic and you can use videos etc ) What are the related phrases/terms and long tail specific version of those keywords?. Paying attention to the above will enable you do better and possibly beat them in their own game. ( c ) Assign each keyword to different pages of your site. This is simply called keyword mapping all you’re doing is to assign specific keywords to the right pages on your website based on the keyword research above. Every page on your site, should target a specific keyword Your Home page keyword, page title and description shouldn’t be the same with About us page or services likewise your site blog articles. ( d ) Perform all the needed OnPage SEO duties on your site pages By this i mean make sure your pages/posts url, title tag, meta description tag, headers <h1> and <h2>, and the images (name and alt tag) links (the link anchor text) both internal and external links are all optimized for search engine using Onpage SEO techniques and best practices. ( e ) Create an XML sitemap for your site and submit them to search engines like Google and bing. You want the search engines to see your website right? of course on their own, they will do this without you bordering them, but then as a new website owner, you want to make sure that the search engines are aware of your website and are not missing out on anything and that is were XML Sitemaps comes in. Once you're done building the site ensure you create this and get them on to the major search engines. Depending on how your site was built ( coded from ground up or done with CMS like WP ) You have different options to get this done. You can simply follow the link below to know more. Read - https://doerstechnologies.com.ng/how-to-generate-create-xml-sitemap-website ( f ) Check on your robots.txt file This is a simply protocol text file publicly available ( www.yourwebsitename.com/robots.txt ) and used to pass instructions to the search engine robots on how to crawl your website pages. You can specify which and which of your site pages should be left alone, how the search engine robots should crawl your site and much more. A good knowledge of this file also ensures that you know about possible obstacles that may be preventing the search engine robots from doing their work on your site which you can then fix to enable the robots do their job. Read - https://doerstechnologies.com.ng/how-to-find-out-if-your-website-listed-search-engines Now sit down with your website designer or developer and find out if they have done any of these and if not, get them to do so. (2) Don’t ignore Local SEO. At the end of the day, everything is localized. Your business is in a particular location (Victoria Island Lagos or Upper iweka road Onitsha) and it’s important to claim this for your business and that’s where local SEO comes in. Below I will highlight few local SEO tactics you need to consider. (a) Start with your page title and description tag This is simply, aside your page/post targeted keyword that ought to come in at the very beginning of your page title, ensure also you reflect your business locality/area of your business operation in there. let's say you searched for “event planner in lagos”, you will noticed that returned results will mentioned both Lagos in its page title and meta description, emphasizing the locality in both. So in writing your page titles and description, try as much to claim your business locality as shown in the above example. ( b ) Claim your local spaces both online/offline in the example image we used earlier, you will notice that the returned result is from a local business directory and more of the results below for that particular search “event planner in lagos” are all from local business directory listing. Having your business name, address and phone numbers on these directories is very vital and important as they can drive huge traffic to website and also provide a consistent signal to the search engines about your business. Some of the popular listings in this part of the world are Businesslist Finelib Vconnet for business And depending on your business products/services you can also search for industry related sites like Jiji Olx Tolet And the rest of them and actively list your products and services on those platforms. Aside from the above, one of the most important spaces you need to claim online is Google My Business. Its very important for you to claim and verify Google My Business for your business as google normally promote such businesses in the search result especially when such searches are locality driven. You will have to follow few steps which includes a verification process of you receiving a post card at your business claimed address for you to have a verified GMB listing. after which you have to properly optimized it making sure you provide all necessary details about your business as required. (3) Create Awareness and promote your site: Now you have done your SEO and claimed your spaces online, you still need to do more to get your website out there on the faces of your target audience by creating sufficient awareness for it and promoting it through both online and offline activities. One of the ways of creating awareness and buzz around your website to your target niche is by having a pre-launch plan for your website (for those who have not launched their site yet) all you need do is Create a special offering like a downloadable e-book on any subject around your niche that you have expertise on. Create a landing page for that offering and then invite your targeted audience through your social media channels and influencer marketing to download it for free. As they do, collect their emails and build your list through that. Through the list you can constantly remind them of new development and happenings around your business, invite them back to your website over and over, build relationship with them and finally convert them to paying customers. Those with existing websites, can also use this method to draw traffic to their site by creating special promos/giveaways to both their existing and prospective customers, build relationship and finally convert them to paying customers. (4) Make use of your social media channels You can also create awareness for your website through an active and optimized social media channels (Facebook, twitter, Instagram etc ). From your social media channels cover, profile picture, posts and activities constantly lead your audience to your website. Doing this is simply When you change some of your handle cover photo's like Facebook, make sure it comes with an important activity around your business, including a vivid description of what your business is about. Always make post on your social media handles with links back to your website. Promote regularly on platforms like Facebook and Instagram and with links back to your website But don't just promote randomly, find out where your audience are which platform and promote to them if they are on twitter, Instagram or Facebook, build up that platform and promote to them there. The best way to do this though is to find out what successful brands in your niche are doing using their social media channels and come up with your own plan. ( 5) Show your expertise by blogging regularly Blog regularly on relevant topics that serves the needs of your niche. let your niche sees the value that you offer and by so doing, build a royal and active audience for your website. Share your blog posts across your different social media channels Send it out to your list, both old and prospective clients Get your friends and others within your niche to promote your valuable posts Make it shareable. as readers land on your post are they able to share it if they find it valuable? https://doerstechnologies.com.ng/5-things-to-do-to-make-your-website-more-visible-to-your-target-audience What more do you think one needs to do to get his/her website in the front of their . 8 Likes 3 Shares
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Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Nielbohr203(m): 1:54am On Dec 01, 2017 |
Wow very resourceful. Cc: lalasticlala seun 3 Likes |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Doerstech(m): 9:41am On Dec 01, 2017 |
Nielbohr203: Thanks bro |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by 3html: 12:34am On Dec 02, 2017 |
Nice one |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Bennethanderson(m): 6:40am On Dec 03, 2017 |
Nice one, I love this� 1 Like |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by itspzpics(m): 6:46am On Dec 03, 2017 |
u just teach me wat I want to learn |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Ololanla: 6:50am On Dec 03, 2017 |
Wao. Thanks for this. |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by IamShiningStar(f): 6:52am On Dec 03, 2017 |
nice |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by majamajic(m): 7:02am On Dec 03, 2017 |
I love this.... |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Nobody: 7:04am On Dec 03, 2017 |
Awesome post. I must say am very impressed. |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by kayo80(m): 7:18am On Dec 03, 2017 |
Okay. Cool. |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Sapiosexuality(m): 7:33am On Dec 03, 2017 |
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Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Sapiosexuality(m): 7:33am On Dec 03, 2017 |
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Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by akeentech(m): 7:39am On Dec 03, 2017 |
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Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by fajob: 7:46am On Dec 03, 2017 |
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Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Oluwolex2000(m): 7:48am On Dec 03, 2017 |
1 Like |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by silasweb(m): 8:53am On Dec 03, 2017 |
May God bless you.
This is very resourceful. Thanks a lot |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Doerstech(m): 9:00am On Dec 03, 2017 |
itspzpics: Good to know. keep learning |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Doerstech(m): 9:02am On Dec 03, 2017 |
itspzpics: Good to know...keep learning |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Doerstech(m): 9:02am On Dec 03, 2017 |
silasweb:You're welcome bro....God bless you too |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Doerstech(m): 9:04am On Dec 03, 2017 |
Luiz1: You're welcome bro |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by MadeMan01(m): 10:08am On Dec 03, 2017 |
Hi @doerstech. I am impressed with your write up. Do you design websites? I'm developing a blog and wanna discuss with u. Can i have your number. Hope to hear from u |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Doerstech(m): 10:19am On Dec 03, 2017 |
MadeMan01: Thanks..good you found this useful. yes we build websites both coding from ground up or building with CMS like WordPress. WhatsApp Number is:08095966698 |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by zeanslim(m): 10:47am On Dec 03, 2017 |
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Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by RapportNaija(m): 11:16am On Dec 03, 2017 |
One of the best I've read in a long time! |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Chromite: 11:26am On Dec 03, 2017 |
Great Tips OP! This is really cool ![]() |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Chromite: 11:26am On Dec 03, 2017 |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Chromite: 11:27am On Dec 03, 2017 |
What would you like to learn, we are into digital marketing as a whole (Web design, Social media, SEO, Affiliate marketing, Email marketing, PPC etc) itspzpics: |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Doerstech(m): 11:37am On Dec 03, 2017 |
RapportNaija: Nice to know you enjoyed it....Hope you can reflect those on your business website... More will be coming from us 1 Like |
Re: 5 Things To Do To Make Your Website More Visible To Your Target Audience by Webman007: 11:38am On Dec 03, 2017 |
W 1 Like 1 Share |
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