CornerStone Staffing – Our client, a big player in the FMCG Industry, is looking to recruit a suitably qualified candidate to fill the position below:

Job Title: Chief Marketing Officer
Location: Lagos
Job Description

This role is will be responsible for all aspects of marketing strategy and execution, using digital channels to acquire new customers and activate existing ones.
This candidate should have a track-record of driving significant revenue impact ideally in a marketplace environment and the capacity to attract, build and lead a multi-functional team of top-level, high-performing marketing leaders.
The CMO will report to, and work closely with, the Chief Executive Officer and work effectively with the entire management team.
Responsibilities

Develop and own marketing strategy and execution across key channels including website, email, SEO, affiliate marketing, mobile apps, co-marketing, PR, web & mobile advertising, social and events to drive revenues, enterprise sales, and partner engagement.
Drive growth through both B-C and B-B-C distribution channels using digital as well as non-digital tactics.
Develop customer segmentation, competitive analysis/market intelligence, prospecting, lead generation, and channel management
Leverage data and analytics to drive business and customer insights
Create and measure focal metrics around the business such as conversion rates, user acquisition, user satisfaction as well as renewal and engagement rates
Define and implement protocol to track major and minor KPIs throughout the marketing department
Analyze the competition and review results of market research adjusting the company’s marketing strategy accordingly
Manage agency roster and relationships for digital and media partners
Education and Experience.... Read more details here ==>>>http://www.currentschoolnews.com/?p=36120

Bonitex:

Leverage data and analytics

na who dey call my name