Do you have a new in a business? Do you have a business that has been running for a while? Or maybe you are thinking of starting one in the near future? Well, whichever category you fall, you can’t deny the fact that marketing should be an integral part of your business structure, if only you wish to increase your customer base, keep existing ones and generate more income/sales.

So today I will be giving you reasons why marketers and others use Bulk SMS in their day to day life.

1. IT’S RELATIVELY CHEAP AND AFFORDABLE : Who doesn't like cheap things. Bulk SMS, when compared to other mediums of marketing, is far cheaper, and lots of businesses, both small scale and large scale ones can afford this. Just think about the cost of doing media marketing, bill boards campaigns, use of hand bills and the likes, and you will agree use of SMS is much cheaper.

2. THE DELIVERY IS INSTANT : Unlike other marketing platforms where it might take a long of time to get the message across to existing and prospective customers, BULK SMS is fast and has an instant in delivery. Take for example using your website or blog as the sole marketing platform, if people don’t visit these channels, then they don’t get your message, while it could take 10secs or less to get it across via SMS. Just think about it.

3. ITS EASIER TO INTEGRATE “CALL TO ACTION” : This is where the value comes for Bulk SMS marketing. A call to action is that thing you want the receiver of your message to do after reading it. This might be buying a product, ordering for something or subscribing to a service. All of these brings value to your establishment.

4. IT HAS FASTER RESPONSE RATE: Studies has shown that people are more likely to respond to a call to action through SMS than from other mediums of marketing. This is because our cell phones are always close by, and it cost very little to return a message.

5. IT HELPS TO KEEP CUSTOMERS’ TRUST: Many successful business individuals use Bulk SMS to get their customers across to the firm. In cases where it is not objected to, they even get dates that are special to these ones like their birthdays and remember to send them goodwill messages on these days. When your clients feel you value him as an individual, he is more likely to stick with you.

TO BE CONTINUED!!!...........Stick around, drop your comments and ideas. I would like to hear what you think and also answer your questions

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- A Bulk SMS platform
- Targeted Number Generator Module
- A Mobile Business Card Feature
- An Address / Phonebook Functionality
- A Location Based Marketing System
- A Refer-And-Earn Module
- A Mobile Coupon Rewarding System
- An SMS Scheduling Functionality

and so much more.....

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Once again stick around, drop your comments and ideas. I would like to hear what you think and also answer your questions