Here’s a story of Uzo, a go-getting marketing executive at a branding agency in Nigeria.

Her boss just gave her the biggest project of her career, so far. She is to handle the launch of a new product in 3 major cities in Nigeria – Lagos, Abuja and Port Harcourt.

She is to execute the event series for the product launch, and ensure that each event in each city


Promotes the product
Amplifies the online awareness and reach for the product
Boosts immediate sales of the product.

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