Replica goods is one of the biggest threats to the global fashion industry, stealing the reputation of selling and diluting brands. The British Police Intellectual Prop
erty Crime Organization (PIPCU) is the only such criminal organization in the world that focuses primarily on organized criminal groups that address market supply, particularly trade.
PIPCU was founded more than three years ago, raiding replica goods in the basement, up to prisoners in prison for up to 10 years, but just as the fashion sales have been online, the same is true for replica handbags. Under "Ashiko Action", the unit is increasingly concerned about shutting down replica handbags sites disguised as true fashion houses.
According to the IP Office, websites purporting to sell real Longchamp, Prada,Tiffany and Ugg and sportswear brands including Adidas, Nike and Reebok have all been closed by PIPCU. Sergeant Eves said that more than half of the sites they shut down sell footwear, from poorly crafted replica shoes to $ 1,100 luxury heels. Ranked second in terms of number of sites, fake apparel ranks second, followed by fake handbags, accessories,replica jewelry and fake sunglasses. In other words, fashion is the main focus of the unit.
"Costumes are high-end, meaningless to copy high street brands because you can not charge anything," explained Yves at the historic City Hall Office in London. "Everyone wants a coat of £ 400, especially if you see the price of £ 60 or £ 70. According to Ives," the vast majority of shoppers who buy counterfeit fashion do not actually know it They are buying fake goodsf and believe they are getting the cheap stuff.
Avis continues: "Thousands of brands are being affected." For the big counterfeiters, the real big counterfeiters, if we can disrupt their supply chain, then we can have real impact . "
When a brand or trade organization provides the police with a statement of suspected fraud, a PIPCU survey will usually begin. The unit then traced the site, collected evidence and closed the Nominet domain registration near Nominet. Registration details linked to a rogue website often results in more. So far, the PIPCU investigation has led to the closure of 29,200 fake goods websites. Ives said the department's success has sparked a dialogue between law enforcement officials in Asia and Europe and is considering launching a similar police unit.
Counterfeiting is a very good thing for organized criminals who use the slightest negligence.
Recent site closures include the charms of those selling fake Christian Louboutin pumps, Vivienne Westwood jewelry, Mulberry leather wallets. These sites are full of stolen brand images and logos, as well as numerous discounts and recommendations for "way out" or "last quarter's stock." But if anything happens, those purchases will be lucky. He warned that doing the product is far less than the real thing.
There is no doubt that fashion counterfeiting issues are huge. According to EU official statistics, in the EU alone, the apparel, footwear and accessories industry lost about 36.4 billion euros in revenue from counterfeit goods each year. This is equivalent to nearly 10% of total sales. OECD pointed out that globally, the total value of imports of counterfeit and pirated goods is nearly five trillion U.S. dollars each year, of which the U.S., Italy and France brands are the hardest hit.

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