Great stories capture the attention of many owing to the fact that they manage to capture public imagination, which comprise influencers and opinion leaders in a society. Great stories succeed because they harness the power of creativity and authenticity.

Great stories are borne out of consistencies which are in tandem with the theme of the story. Great stories are trustworthy to their publics. This factor is borne out of consistency and reputation of the writer or source of the story.

Great stories standout because they are carefully targeted at selected audiences or publics. Great stories often appeal to the senses as opposed to logics. A great story gives no room for contradictions or distractions among readers.


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