If you own an online platform, that is, you don’t necessarily have a product, but you’re giving other businesses a platform to sell their products, then you need a huge amount of traffic to your site in order for your platform to be successful.



Some platforms charge businesses to get listed, while others charge businesses a commission for every sale made on the platform. Either way, your platform should have a sufficient amount of traffic from the target market before you can make money.



Take OgaVenue as an example. The platform is one where you can search and book for event venues. And they get paid a commission for every successful booking made on their platform.



So, how can platforms drive massive traffic to their site, I mean without spending a fortune on advertising?



Content marketing is the best bet to drive traffic and targeted traffic at that.



Driving Targeted Traffic To Platforms

It’s not enough to just increase your traffic but to drive targeted traffic to your platform.



What do I mean by targeted traffic?



I mean getting visitors that are more likely to become users. For example, OgaVenue would want to get more people who are more likely to book for event venues, than people who are less likely to.



OgaVenue would want to get more people planning weddings, corporate events, parties and concerts to visit its site.



These visitors, like event planners, will be more profitable for OgaVenue to acquire, than ordinary individuals who are less likely to book venues anytime soon.



An Intentional Approach To Content Marketing

The first step to driving targeted traffic to your platform is to identify who you want to visit your platform.



We’ve mentioned that OgaVenue needs people who are planning events like weddings, corporate events, concerts, and parties to visit its site.



A smart content marketing strategy will focus on engaging these market segments.



That is, provide content that will engage a wedding planner, a corporate event planner, a concert planner and a party planner.



The second step will be to identify the value each market segment needs, in order for them to be engaged in your content and platform.



For example, a concert planner will value information on how to get more people to attend and/or pay for its concert. wedding planner, on the other hand, may value a directory of vendors more than getting its wedding filled with guests.


Create Engaging Content That WIll Get You More Customers, Click Here
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