In today’s digital landscape, just because you have a website and publish content doesn’t mean people will come to your site, let alone engage or convert as a new customer. Your website should evolve and be fueled by data mined from your own site visitors to make sure your site is consistently delivering what they need in the way they want to see it. Your most useful tool to do that? Google Analytics.

This is Google’s flagship, free, website stats program. Setting up analytics for your business website is pretty easy and straightforward. Go to the Google Analytics (GA) sign up page and enter your website domain. Google takes you through a series of steps and ultimately gives you a section of website code your web designer needs...........

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