The Academy Awards had the usual parade of beautiful people in stylish threads, jokes from a lively and appealing host in Jimmy Kimmel, and the glamour fans generally expect from Hollywood.

But the cultural moment of social movements - #MeToo and #TimesUp - was strongly felt as well, from Kimmel’s Weinstein references to social media’s reaction to Ryan Seacrest on the red carpet.

We took a look at the full spectrum of social media conversations around the Oscars and this is what stood out among more than four million tweets and over two million unique authors.

#MeToo has momentum. The anti-sexism social movement continues to move forward. We saw sizeable spikes in mentions early on when Ashley Judd, Annabella Sciorra, and Salma Hayek - visible #MeToo influencers - appeared together. But the peak came during Jimmy Kimmel’s pointed but balanced opening monologue (“The Academy, as you are no doubt aware, took action last year to expel Harvey Weinstein from their ranks. There were a lot of great nominees, but Harvey deserved it the most.”). Ryan Seacrest - the E! red carpet host currently accused of sexual harassment - was at the center of our word cloud for social movements at the Oscars, where people weren’t the least bit restrained in sharing their opinions on his inclusion.

The Shape of Water and Coco were top of mind.
That said, public opinion and the pronouncements of the Academy are not the same thing. As measured by Twitter mentions, animated winner Coco earned its stripes as the most popular movie of the night overall. But looking just at movies nominated for Best Picture, The Shape of Water easily captured 27 percent share of voice and was the most mentioned within that category. Unsurprisingly, its director Guillermo del Toro, also the winner of Best Director, was the most mentioned of the nominated directors.


Source: https://www.timelypost.com/years-oscars-meryl-memes-metoo-momentum-jordan-peele/