Blog posts can be incredibly helpful
for your business, but are your posts
actually helping your business, or are
they potentially hurting you?

Even if they aren’t hurting you, they
could be costing you sales if they
aren’t written with conversions
in mind.

The first thing you need to do is figure
out what your primary goal is.

Do you want to make immediate sales, or
are you looking to build an email list
for long-term business?

Are you looking for leads for an offline
business?

Are you looking to build traffic to
your blog?

Whatever your goals, it’s important to
keep those goals in mind as you
create content.

It’s not enough just to create interesting,
informative content.

There friends, you could have the best content in the
world from a purely educational or
entertaining standpoint, but if it’s
not written with your goals in mind,
you’re just wasting your time.

You may be wondering how exactly you can
be sure your content really supports
your goals.

After all, pretty much anything can do
that, right?

Well, not exactly.

Let’s say your blog is all about golf,
and you think your audience will respond
well to a series of travel articles.

And there’s a good chance that might
be true.

Your audience might truly enjoy those
travel articles.

However, you must keep in mind that travel
articles aren’t going to help you achieve
your goals for your golf business unless
your biggest purpose is simply to attract
the most possible traffic.

Even then, writing articles about travel
on a blog that is in the golf niche might
actually hurt your SEO, because you’d be
diluting your overall theme.

You may have already read that SEO requires
you to stick pretty closely to your topic
to get the most benefit from search
engines, and if you start writing about
other topics, you can hurt your rankings
for golf terms.

You should always be thinking about how
to create content that is not only
educational, interesting, and entertaining
for your visitors, but content that will
also help you reach whatever goals you’ve
set for your business.

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