Two weeks ago, Apple acquired “Tetxture”, a magazine company now Google is looking to strengthen its image tech by acquiring startup company Lytro

Google is buying imaging startup Lytro for around $40m, and looking to snap up the firm’s tech for virtual reality (VR) use according to TechCrunch.

Another source has also shared a more interesting story by noting that not all of Lytro’s employees will be absorbed into Google’s corporate mass, but all the tech will be swallowed up.

Many of us can remember Lytro which debuted 7 years ago where it popped up with an odd rectangular camera that used ‘light field’ technology to enable pictures to be refocussed after they’ve been snapped.

The camera didn’t sell massively , and Lytro pivoted into the world of VR hardware, producing tech like light field 360 camera arrays, handy for shooting photos and videos for use with a VR headset.

https://www.pekipan.com/google-to-acquire-imaging-and-virtual-reality-startup-lytro-for-40m-to-bolster-vr-tech/