Responsibilities

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Generate leads for the sales team
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Job brief

If you live and breathe digital marketing and lead generation, we want to talk to you. We are looking for a Digital Marketing / Lead Generation Specialist to develop, implement, track and optimize our digital marketing / leads generation campaigns across all digital channels.

Responsibilities

Plan and execute all digital marketing and leads generation, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Generate quality leads for the sales team
Design, build and maintain our social media presence
Measure and report performance of all digital marketing and leads generation campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements
BS/MS degree in marketing or a related field
Proven working experience in digital marketing and leads generation
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Facebook, LinkedIn and Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Kindly send your CV to info@regenesys.com.ng

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