Assuming you told your Graphic Designer to create a brand identity for you and he just types the name in an Arial font and sends it back to you.

How would you feel?

Probably that your designer is incompetent or 'Lazy' right? �

Here are famous brands with lazy looking logos you didn't notice. I bet No. 7 would surprise you.

http://www.ifeanyiekperi.online/top-10-lazy-but-famous-logos/

Back to the matter. How does lazy logo look like, you might be wondering. Like explained above, they are logos that may not have been intentionally made lazy by a designer but the final product looks lazy.

So lazy logos might not be termed unprofessional but they look lazy. Why not give us the chance to brand you better, we do that for a living.

#BeYou100percent
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Ifeanyi Ekperi