In Nov. 2017, I was sharing with a friend on the topic; “MONEY IN THE MEDIA-THE ZEEWORLD STRAGTEGY’’. I drew my figures from www.geopoll.com which ranked Zeeworld, the 2nd highest share of TV viewers (8%) after Channels TV (10%) in Nigeria.

The most criticized BIG BROTHER NAIJA, 2018 ended on Sunday, 22nd April, with Miracle as winner, but the news will continue till another one disrupt it. I am not really a fan of some TV programs but most times try to see the business opportunities embedded in them, there are many analysis on the financial gains from the just concluded BBN organizers but this post is about a housemate, CEE-C.

CEE-C happened to be the 2nd runner up in the BBN, a widely criticized and controversial housemate, hated, loved, and misunderstood by millions depending on their values, belief. Etc.

Currently she is trending more than the winner, Miracle and the BBN, 2018, but as a disruptive budding entrepreneur like me, I see unlimited opportunities for CEE-C if she will be prompt and strategic in her approaches.

Yesterday, an evicted housemate, BAMBAM made a whooping 25Million Naira by selling 500pcs her so-called BAMBAM oil to 5000 customers in a day- Influential marketing.

My projections for CEE-C 50Million Naira in 90 days:

1. Build a Tribe: Building a community of followers which can translate to clients or customers is very easy when you are shot to limelight either by chance or choice but sustaining and profiting from the community requires value adding products and services which is a product of creativity and innovativeness. BBN 2018 has made her a public figure and she now has loyal fans (customers) who can do anything for her, yes they have done it before.
2. Become a Voice: Many of her fans now see her as their mouth piece, someone who is representing a particular group of people who think the society shut them up in the various homes, workplaces, fields, life, etc. She represents the real strong, audacious, fearless and daring lady they dream about. I anticipate that if CEE-C authors a book with title like: LADIES LIFE AND STRUGGLES: THE AFRICAN VOICE/DILENMA within the next 30 days either via ghostwriting, etc that it will sell over 1 million copies in 90days- Emotional Influential Marketing.
3. Consider Advertising/Social Media Business: No matter how you see it, CEE-C is now a public figure who can venture in corporate advertising or social media businesses like daily short videos which can capture the battles most ladies are struggling with, love, hatred, and bitterness and making ones voice audible. She can build a business on it.

My name is Hilary Obalim, and thinking is my job