There are so many reasons why consumers should think of buying something online other than going to the market or mall for their day to day transactions. The actual use of the online strategies as a shopping medium however requires some skills and internet literacy for a consumers to move on. Some of the reasons are discussed below:

1. Consumers who makes online purchases perceive the web to have higher utilities in communication, distributions and accessibility other than those who do not buy online or occasional online purchasers. 2. A consumer with a good knowledge of the web is likely to have positive channels of the channel utilities which in return have a positive impact on the actual online purchases.
3. A consumers with a very good online knowledge of  a web channel  considered themselves more knowledgeable than the occasional online buyers'
4. Online purchasers are more convenience oriented than those who do not buy online.
Consumers who make online purchases are lower in experimental orientation than those who do not.
5. There is no difference in the recreational orientation between the consumers who buy from the web channel and those who do not buy from the line.
6. No price orientation between online buyers and occasional online purchases.
However the consumer will actually carryout each steps depends on the  types of purchases decisions they have but i believe that the above reasons will definitely affects the  frequency of online purchases positively since there is no recreational or price orientation among the options.
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