THE SECRET OF BEAUTY: A thing of beauty is a joy for ever:/ Its loveliness increases; it will never/ Pass into nothingness,” wrote John Keats in Endymion. Unfortunately for the beautiful, their beauty will eventually fade into nothingness with the passing of time. Nor, say scientists, is there such a thing as beauty in the eye of the beholder. Rather, men and women have remarkably similar views worldwide about what constitutes human beauty, and it is tightly linked to health, youth and, as new research shows, skin condition.

The secret of beauty and attractiveness has been a quest of humans for as long as we have been civilized. Many women (and some "metrosexual" men) spend up to one-third of their income on looking good.
Why?
Besides being popular, beautiful people get special attention from teachers, the legal system and employers. Good-looking people tend to make more money than their plain-Jane counterparts, according to a study by the Federal Reserve Bank of St. Louis. Researchers found that beautiful people tend to earn 5 percent more an hour than their less comely colleagues. If that weren't enough, the Fed also discovered a "plainness penalty," punishing below-average-looks with earnings of 9 percent less an hour.
While we instinctively know what appeals to our own sense of beauty -- we know it when we see it -- defining what determines attractiveness is not always easy. In frustration, we often give up and claim that "beauty is in they eye of the beholder." But is beauty really a personal phenomenon?
Recent studies have shown that the secret of beauty may at last be understood. It seems that attractiveness may be hard wired in our brains.
Experiments designed to measure attractiveness usually involve showing a series of images of human faces and asking subjects to rate their visual appeal. Surprisingly, people from a variety of different ages, races and cultures agree on what is and isn't beautiful. Babies as young as 3 months can identify and prefer faces that most adults would deem beautiful. Europeans can pick out the same beautiful Japanese faces as Japanese subjects; Japanese can agree on which European faces another Europeans will view as beautiful. In fact, humans can even agree on the attractiveness of monkey faces, thus ruling out most unique racial, cultural and even species influences. So what's going on?
Facial recognition is a complex process. Only recently, with the need
to spot criminals and terrorists, computer facial recognition programs have been developed to analyze the subtle variations of such things as the space between our eyes, the size of our noses and the proportions of our facial features. Scientists have discovered certain mathematical facial proportions that identify beautiful people. But is there more to beauty than the mere arrangement of eyes, noses and chins?




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