Thanks to a combination of telecommunications infrastructure working with online marketing solutions, you can now get the benefits of a digital campaign for customers without Internet access. These strategies are specially suited for Fast Moving Consumer Goods (FMCG), Betting, Election Campaigning and Retail due to the wide income ranges of their customers.

In this post, we shall be talking about digital marketing strategies that were used in Rural areas that provided measurable results. But first, what are the challenges of digital strategies in rural marketing.

Problems of reaching rural areas with Digital Marketing
Excessive dependence on one-to-one customer connects reducing scale
Word-of-mouth reporting
Data collection errors due to manual entries
Mobile penetration far exceeds internet penetration
Target market cannot afford the use of the internet
Difficulty in creating mass distributed content that is engaging.
Insufficient Data points.
Difficulty in lead scoring
I will share some case studies on how these pains were solved with a digital marketing strategy utilizing the omnichannel platforms of Netcore Solutions. Here are some case studies of where Netcore made the difference.

Read some case studies here:

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