MASTERING
DIGITAL MARKETING TRAINING

Digital Marketing is driving new types of engagement between brands & consumers – It is reshaping how a business communicates with its customers. To be truly effective, your business’s integrated marketing strategy must incorporate digital marketing from the outset.

WHAT IS DIGITAL MARKETING?
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless, text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.


BRIEF OVERVIEW
This program is essential for all marketing professionals, business people and graduates. The Internet Marketing Certificate Program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining customers.

This program is intended for improving website performance, online marketing campaigns, search engine marketing and web analytics skills. Will also help by clearly defining the tactics and technologies integral to planning and implementing a successful Internet marketing strategy from an organizational perspective.

WHO SHOULD ATTEND?
• Entrepreneurs
• Business Development Executives
• Marketing Managers
• Marketing Executives
• Product Managers
• Senior Management
• IT Managers
• Graduates


COURSE FEE + MATERIALS: N5,000

DURATION: Saturday and Sunday, 23rd and 24th June, 2018 (2 DAYS)

TIME: Saturday: 10:00 am – 5:00 pm
Sunday: 2:00 pm – 6:00 pm

PREREQUISITES:
• Basic knowledge of internet: participants are required to have practical experience in using the internet

COURSE CONTENT:
+ Overview of internet marketing
Trend – Past, Presence and Future
+ Social Networking marketing
Facebook marketing; Twitter marketing; Linked marketing; Google plus
+ Email marketing
Design, Implementation and Database
+ Content marketing
Video marketing with YouTube; Photo marketing
+ Public Relation marketing
Article marketing; Forum marketing; Blogging marketing; Link building;
+ Mobile Marketing
+ Online advertising
SEM, Google Adwords; Facebook Ads; Classified adverts
+ Search Engine Optimization
On-page SEO; Off-page SEO
+ Affiliate marketing
+ Web Analytics (Understanding Google Analytic)
+ Online Reputation Management.
+ Introduction to Marketing: Marketing,
TRAINING PACK:
+ Award of Certificate of Proficiency
+ Provision of Training Materials
+ 100% Practical illustration

This training only accommodates a limited number of participants, strictly by online registration.
Participants will be contacted via email and text.

PAYMENT:
Payments can be made to the account details that will be provided.

CONTACT:
For more Information,
Call or whatsapp: 0805-781-7829, 0808-584-1009
Email: info@littlebridgeng.com
Website: www.littlebridgeng.com