Marketing is a key business function that is essential for its growth. It gets all the more important in the e-commerce industry, where selling is all about building long-term relationships with buyers. Having a good-looking, high-performance online store is vital for survival in the industry. Choosing the right platform for Drupal E-commerce store development is something that can make all the difference. Drupal CMS, with its scalability, flexibility, responsiveness, and customization, has emerged as a popular choice amongst the available platforms.


After having built a reputation for years, the platform has come up with Drupal 8, its latest version. This advanced version far surpasses its predecessor and comes ahead as a winner. The enhancements it offers are many. One of these is the support it provides to the digital marketing strategies of online enterprises. Drupal 8 has a number of outstanding features that make it a perfect choice for developing powerful digital strategies for an online venture.

Source: https://medium.com/@drupalindia/drupal-8-features-that-boost-online-marketing-strategy-8c36dd9e04b0