Google AdWords Express was Originally launched in 2011, AdWords Express (AWE) set out to provide an accessible entry to pay-per-click (PPC) advertising for small businesses.

What is Google AdWords Express?
Google AdWords Express is an advertising product that automatically manages your online ads, without the need for daily management or tasks.
Your potential customers already search Google for the products and services that you offer. AdWords Express helps these customers find your business through ads on Google or Google Maps.
A target market is a large number of merchants who may not have the expertise or the time to invest in an advanced AdWords campaign. Moreover, they often don’t need the complex features AdWords offers in order to hit their business goals.

It’s a seductive sell from Google, too: just enter a few details and let the technology do the hard work.



In its earliest form, merchants only needed a Google My Business (GMB) page to get started. Even those without a website could start advertising their local business online, so long as they had a GMB account.

How does Google AdWords Express work?
Managing a business is already a full-time job — advertising your business online doesn’t have to be. AdWords Express is designed to make advertising your business a snap.


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