Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch InBev. Introduced in 1876, it has grown to become one of the largest selling beers in the United States, and is available in over 80 markets worldwide. It is made with up to 30% rice in addition to hops and barley malt, and an alcoholic content of 5%. Produced in various breweries around the world, Budweiser is a filtered beer available in draft and packaged forms.

When it was announced earlier in the year that the launch was imminent, the possible launch style became the next talking point. Some predicted a big launch party, while others went for the opportunist approach utilised by Hero lager, with the World Cup in view. Hero Lager's introduction capitalised late Chukwuemeka Odumegwu Ojukwu’s heroic status in the East and launched the product during his burial. As a matter of fact, it was not a ‘launch’ per se, it was more of a massive release during the burial of the Biafran War hero.

With Nigeria’s Super Eagles qualifying for the FIFA World Cup in Russia, and Budweiser being official sponsors of the Mundial, fingers were crossed regarding what sneaky marketing technique will be used to introduce the lager to Nigerians.

AB InBev’s decision to introduce Budweiser alongside Beck’s into the Nigerian market is hinged on creating stiff competition for Nigerian Breweries’ Heineken and Star Lager. Where does that point us? A triangular beer war between AB InBev, NB Plc, and Guinness Nigeria in the coming year.

Also, the merger between International Breweries Plc (based in Ilesha), Intafact Breweries Ltd (based in Onitsha), and Pabod Breweries Ltd (based in Port Harcourt) was completed early this year with the final company to be known as International Breweries Plc.

Budweiser’s launch coincides with the launch of a newly-completed “over $250 million” brewery in Sagamu in this year.

“We are investing in a fourth brewery, a large brewery outside of Lagos, in the Sagamu area that will come online next year and it’s our largest brewery in Africa outside of South Africa,” said, Annabelle Degroot, Managing Director-designate of International Breweries Plc sometime last year.

AB InBev acquired SAB Miller Nigeria, ex-owners of the three merged companies, in a deal reportedly valued at $106 billion in 2016.

And finally, with the World Cup in full swing, we seem to have a new entrant beer to the Nigerian market, in our hands - Budweiser beer. This beer, as predicted by most, used the passive method to sneak into the market.

No b this beer we d drink here for Russia

It's good sha, the tatse is smooth

No wonder i dey hear predict and win budweiser dis, budweiser dat, do na ojoro una wan take enter Naija abi. Hmmm!

The drink is nice; smooth and rich.

But it doesn't high, and we Nigerians don't just drink for drinking sake, we wanna high! So after consuming 3 bottles of Budweiser and still haven't gotten high, we switch to our regular lines.

This is a premium brand and not for every Tom, Dick and Harry. More reason why its distribution is channeled towards selected target 'premium outlets' and consumers.

Alcohol percentage is 5.

For those that want instant 'Highness' get yourself ogogoro or shekpe.


Budweiser is the king of beer.

This beer is for those who do not like the taste of water. One can cancel a crate and not feel anything.
It's good though for eating a stake, not the same for eating suya.

If a bottle is more than 200 NGN then count my ass out. They should create a bigger bottle for the Nigerian market.