You must have heard that Instagram is the hottest trend in social media for businesses. What you do not know is that it is not just a photo sharing app. Instagram has redefined the way in which we view and share photos to create awareness, association and engagement. There is a lot to gain from having your business on the platform. Researchers have found out that visuals increase people’s willingness to pay attention to a piece of content and are more likely to remember it than those with only text.

No wonder 85% of the world’s top brands are live on Instagram, as shown in a report by Simply Measured. People connect better with photo images and videos than they do with text. Why do you think Facebook spent such a huge fortune on buying Instagram? From a small start-up in 2010 to having over 300 million active users around the world today, it has become one of the most influential social media tools today.

Here are four reasons why you need to put your business on Instagram: http://blog.needmyservice.com/why-your-business-should-be-on-instagram/