Promoting your new startup is a must. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers, without you spending a fortune.

1: Have A Plan

Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Of your prospective clients, who are the decision makers; is it the CTO of the company, the director of human resources, or a 37-year-old working mom? Where can you easily find them; on Twitter, Google+, Pinterest or Facebook? What about in-person networking at local business meetings? Will they be searching for your type of product on Google, Bing or Yahoo? Do you want to start promoting your business to them at the start of their buying cycle, or when they’re about ready to pull out their credit card and make the purchase? Write your answers down, and refer to them before you start any new marketing tactic.

2: Build A Website

Get a good website developer to put together your business website – this is very important, as your website is your 24/7 shop that never closes. And make sure it is regularly updated. Customers can confidently do business with you based on what they have seen on your website and how informative and well developed it is.

3: Set Up Social Media Accounts For Your Business – LinkedIn, Facebook, Google+ and Twitter.

Be sure your business profile includes a good description, keywords and a link to your website. Look for groups or conversations that talk about your type of products or services and participate in the conversations, but don’t spam them with constant promos for what you sell.
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